Search

News (220)

Apr. 11, 2026

BIOLYTE Teams with Fitzco for First National Campaign, "LYTE IT UP," Built Around "Thirst Responders"

The campaign reframes optimal hydration as an everyday need rather than a sports or illness solution

Apr. 09, 2026

Ad of the Day | Let Sport Win You Over: The New Unibet Campaign by La Maison Creative Justement

As Unibet opens this new chapter, the brand is rallying players, bettors and the general public around the irresistible call of sport

Apr. 06, 2026

Cal Raleigh + Honey Bucket: How Copacino Fujikado Made the Ad Campaign You Didn't Know You Needed

Cal Raleigh made baseball history last year, hitting 60 home runs while carrying the most…descriptive… nickname in the sport

Mar. 16, 2026

Reale Seguros Connects Sport and Protection in its New Sponsorship Campaign with Real Madrid Basketball

Developed by Ogilvy Spain, the activation aims to use this sports alliance as a communication platform for the brand and its products

Mar. 16, 2026

Chili's® Grill & Bar and Spire Motorsports Bring Iconic Throwback to Alumni Weekend

Carson Hocevar will commemorate Dale Earnhardt’s 1981 paint scheme at Darlington Raceway with the introduction of the Chili’s Marg Machine

Mar. 13, 2026

bet365 Launches "Winning is Everything" Brand Campaign Across the U.S and Canada

bet365 debuts new, inaugural campaign with VML for the most passionate sports fans who like to celebrate the wins

Mar. 12, 2026

Cannes Lions Announces three Further Jury Presidents for the 2026 Awards

Together, they represent excellence in storytelling, craft, and impact across sport, film and healthcare

Mar. 11, 2026

Natalia Forster Changes the Game With VOICE x SPORT

Business therapy lab launches VOICE x SPORT after successful pilots with global sports brands

Mar. 11, 2026

Miai+ Hires Taylor Smith from Xbox to Lead New US Office

Brand partnership agency’s new US office will be a creative hub for global clientsin a monumental year for sports in the US

Mar. 06, 2026

Audi Transforms the 753 km Range of the A6 Sportback E-Tron into a Textile Artwork with Artist Luna Munoz

The brand converts the vehicle's technical data –with the greatest electric range in its history

Mar. 02, 2026

Proud Robinson + Partners Launches new Experiential Arm, Renaissance

Built by a senior team with backgrounds across brand, culture, sport and creative, Renaissance will imagine, design and deliver real-world brand experiences

Feb. 27, 2026

Behind the Scenes with Hendrick Motorsports: Engine and Noble People Launch "Road to DAYTONA" Series

Engine worked with NASCAR to develop "Road to DAYTONA," a three-part social docu-style content series

Feb. 25, 2026

BODYARMOR Brings "Choose Better" to Center Court at 2026 March Madness

As the official sports drink of the NCAA, BODYARMOR spotlights newest partner Flau'jae Johnson alongside Jalen Brunson

Feb. 25, 2026

Chili's Grill & Bar and Spire Motorsports Ride the Dente Again-te

The restaurant brand continues to shine a spotlight on its iconic Presidente Margarita through its standout NASCAR presence

Feb. 18, 2026

Raindrop Launches Playful, Visually Inventive Campaign for Hello Panda

Hello Panda features crunchy, hollow cookies with creamy fillings, each decorated — along with the packaging — with adorable sport-playing pandas

Feb. 18, 2026

Cut+Run Adds Editor Julian Redpath

Julian began editing as a teenager, putting together free-flowing skateboard films with his friends, and later working on documentary-style sports

Feb. 16, 2026

M+C Saatchi Sport & Entertainment Appointed by Betway to Deliver through-the-Line Global Sponsorship Campaign

This collaboration marks an exciting milestone as Betway, a leading global gaming and entertainment brand

Feb. 12, 2026

Wink Expands Senior Team to Lead Mega-Platform Activations for 2026 Global Sports Moments

Promotions and new hires bolster the experiential agency's talent roster to gear up for leading cultural moments

Feb. 10, 2026

Ad of the Day | Dove Champions Body Confidence and Girls' Joy in Sports in Big Game Ad

For the third year, Dove returns to football’s biggest night to champion girls playing the sports they love with confidence and joy

Jan. 28, 2026

Columbia Sportswear is Making Mother Nature's Crap Easier to Swallow with Bear Poop Beer

Columbia participates in the Big Game for first time in company history, as it brings a taste of the outdoors to football fans stuck inside

Jan. 28, 2026

Apache's Taylor Black Brings Color to Rory Kennedy's Queen of Chess, Premiering at Sundance 2026

The Netflix film follows Hungarian chess prodigy Judit Polgár as she challenges the sport’s male dominated system over the course of her career

Jan. 21, 2026

Ad of the Day | Puma and McCann Peru Celebrate the 70th Anniversary of Club Sporting Cristal

The launch is accompanied by an emotional film produced by Senor Z and directed by Bacha and Chinon

Jan. 19, 2026

Robitussin Hacks Subway Takes Episode for #CommuterCoughs Debate

VML US team up with the New York subway interview series to discuss the hot topic of coughing on public transport

Dec. 24, 2025

During PSG's Latest Match, Christophe Gleizes' Mother Interupts Broadcast at 7th Minute to Talk to her Imprisoned Journalist Son

French sports journalist Christophe Gleizes has been imprisoned in Algeria for over six months on unfounded charges

Dec. 23, 2025

ALPINE and MAISON BETC Paris Unveil "The Anomaly"

To celebrate the arrival of the A390, the brand's first 100% electric sports fastback, ALPINE and MAISON BETC PARIS defend a strong conviction

Dec. 18, 2025

FROM Soho "Book Nook" to Tube Takeover: Monzo Amplifies Personal Finance Success With Campaign by BBH

The OOH campaign transforms London transport sites with highly personalised messaging, building on the success of its "Book Nook" experiential launch

Dec. 17, 2025

AS Honors Rafa Nadal's Legacy With a Tribute Written in Clay

#QueridoRafa (#DearRafa) initiative by Spanish daily sports newspaper AS and Havas Creative brings together heartfelt messages of gratitude

Dec. 02, 2025

Cannes Lions Launches LIONS Sport

A new global forum celebrating the cultural and business impact of creative innovation in sports marketing

Nov. 25, 2025

Leroy Tremblot Wins Moet & Chandon's Formula 1 Branding

In 75 years of Formula 1, Moët & Chandon champagne has been part of the sport’s greatest moments of celebration: Fangio, Lauda, the Prost–Senna rivalry, Schumacher, Hamilton

Nov. 20, 2025

M+C Saatchi Sport & Entertainment Launches Fancom #3: A Call For Brands to Engage Women's Culture with Intention

The latest edition of M+C Saatchi Sport & Entertainment's Fancom report explores how women are reshaping the culture of sport, entertainment and lifestyle

Nov. 13, 2025

Migrante's "The Commentators" Campaign Celebrates Ram's New Era of Passion and Performance

This campaign harnesses the unparalleled energy of Hispanic sports commentators

Oct. 28, 2025

Emotional Penalties Highlighted in South Western Railway's new "Dodge the Fare, Pay the Price" campaign by St Luke's

Following research conducted by Transport Focus, three Fare Dodging audiences are identified for this campaign

Oct. 16, 2025

Formula E Appoints M+C Saatchi Sport & Entertainment to Boost Global Brand and Communications

Agency wins global brief following competitive pitch process

Oct. 06, 2025

i-media Partners with Sky Sports to Bring Soccer Saturday Live to Motorway Service Stations Nationwide

Live football scores to reach fans on 570 I-Media screens across 132 motorway service areas

Sep. 19, 2025

Forging a New Legacy: Audi Puts a Ring, or Four, on Sky Sports F1 Partnership

Created by BBH, the campaign aims to turn each ident into a piece of cinematic art that tells a story about Audi’s performance and design credentials

Sep. 16, 2025

Brock Purdy Headlines New Toyota Campaign From H/L

AI-powered visuals, live-action craft, and interactive fan tech drive the next evolution of sports marketing in Northern California

Sep. 11, 2025

Prime Sports and Shaboozey Drop "Let 'Em Know" for TNF and a National Campaign

The new open premieres Sept. 11 at Lambeau Field before TNF Tonight and Kickoff with Packers vs. Commanders

Sep. 05, 2025

AKA Celebrates 15 Years of Creativity and Growth in New York City

Last week, AKA marked its 15th anniversary since launching in the U.S. with a growing national client roster that now spans theater, arts and culture, attractions, destinations, and sports

Sep. 02, 2025

Cristiano Ronaldo Came to Saudi for Football…But He Stayed for More

Discover the full range of world-class events across Sports and Entertainment that take place in Saudi in the latest Visit Saudi ad campaign starring Cristiano Ronaldo

Aug. 29, 2025

Little Big Engine Launches Sharp, Humorous New Ad Campaign for Wise

The campaign will run on linear TV, CTV, YouTube and radio and includes media buys in prime comedy and sports slot including The US Tennis Open, the NFL, The WNBA

Aug. 12, 2025

Lucozade and We Are Social Sport Bring the Energy to Local Communities with Anthony Joshua

We Are Social sport took over a Watford Morrisons for a day with AJ

Aug. 12, 2025

System1: Women's Football Ads Score Huge Summer Success

Seven of the top ten summer sports ads are UEFA Women’s Euro creatives

Aug. 04, 2025

Ad of the Day | Columbia Sportswear Launches "Engineered for Whatever" Platform

This is Columbia’s debut campaign by adam&eveDDB and marks the first major brand platform relaunch for Columbia in a decade

Aug. 04, 2025

Jameel Motorsport Turns Riyadh Boulevard Into a Drift Circuit

Before the world’s biggest gaming event takes over the city, Jameel Motorsport snuck in first, with two Toyota Supras and a wild idea

Jun. 29, 2025

Ad of the Day | Veteran Actor's Final Role Adds Emotional Depth to New Sport Clips ad by Stone Ward

Stone Ward’s new philanthropy spot moves audiences with its emotional storytelling and powerful true story

Jun. 19, 2025

Olympic Athlete Spoke with Brother and Always Alpha Cofounder Wes Felix at ADWEEK House in Cannes

Allyson Felix: Beauty Brands Are Dropping the Ball on Women's Sports

Jun. 13, 2025

DECATHLON Launches New Campaign Highlighting the Emotional Power of Sports and Everyday Affordability

In its latest campaign created by BETC PARIS, DECATHLON reaffirms its commitment to making sports affordable to all

Jun. 10, 2025

In National Campaign from Sport Clips Haircuts, Men Realize the Only thing Better than Sports is Complete Relaxation

Created in partnership with Preacher, new work finds humor in the disconnect between the rigors of sports

May. 30, 2025

Weetabix and Zeal Team Up with Sporting Heroes to Launch "Weetabix all-stars" and Inspire the Nation

The campaign introduces the Weetabix all-stars: Sir Mo Farah, Dame Jessica Ennis-Hill, Ade Adepitan MBE and Leah Williamson OBE

May. 20, 2025

It's Piraeus Time: A Century of Passion, A Moment of Destiny

Developed by The Newtons Laboratory, the campaign transcends traditional sports advertising

Apr. 25, 2025

Lucozade Alert Launches new Anthony Joshua Edition with "Office Ring Walk" Campaign by We Are Social Sport

The launch campaign has been led by Lucozade's UK social media agency We Are Social Sport

Apr. 18, 2025

Bodyarmor Sports Drink Unveils Bold New Look and National Campaign, Staying True to its Authentic DNA

To celebrate this historic milestone for the brand, BODYARMOR is launching its largest national campaign in brand history, titled "Choose Better"

Apr. 10, 2025

KIPRUN Selects LAFOURMI to Accelerate its Global Ambition

Following an agency competition, KIPRUN, the running brand of sporting goods group DECATHLON, has chosen LAFOURMI to support its international expansion

Apr. 10, 2025

A Sponsorship to Keep an Olympic Dream Alive

Decathlon joins "Beyond the Rings" from SporTV with a sponsorship for the rowing athletes that gave up the Olympics to save lives

Apr. 08, 2025

M+C Saatchi Sport + Entertainment Announces New U.S. Leadership Team

Val Middleton, former EVP for NBA superstar Stephen Curry, to lead sports & talent partnerships; Danielle Mileno to head PR

Apr. 03, 2025

Vodafone Teams up with Roman Kemp and We Are Social Sport to Spotlight Women's Rugby

The series is led by We Are Social Sport, the sports division of socially-led creative agency We Are Social

Apr. 03, 2025

Valvoline Instant Oil Change Teams up With College Sports Mascots in Hill Holliday Campaign

The humorous spots, one for each team, feature Tennesssee's mascot Smokey and Ohio State's Brutus

Mar. 18, 2025

How Sports Illustrated and Saint Elmo's are Encouraging Young Girls to Stay in Sports

According to the Women’s Sports Foundation, girls are twice as likely to quit sports by the age of 14 compared to boys

Mar. 06, 2025

Lucozade and Jude Bellingham Launch new Collaborative Drink with Social-First Campaign from We Are Social Sport

Suntory-owned drinks brand Lucozade has launched its latest Lucozade Sport drink, Ice Kick

Feb. 26, 2025

BigTime Creative Game-Changing AI 4th Judge Opens up the Sport to a New Level of Boxing fan Engagement

The anticipated "Last Crescendo" Riyadh Season rematch between light-heavyweights Beterbiev and Bivol

Feb. 21, 2025

Ad of the Day | Mountennis - a new Sport has been Invented to Promote the ATP 250 Series Tournament

For the first time, the ATP 250 Series tennis tournament was held in Almaty, Kazakhstan

Feb. 17, 2025

Wildstone Secures £80 Million Deal for TfL's Iconic Digital Billboards

This long-term deal strengthens Wildstone’s position in digital outdoor advertising and gives TfL a significant revenue boost for London’s transport network

Feb. 07, 2025

Long Liv Golf: New Brand Campaign Celebrates The Future of Golf as the League Launches 2025 Season

Campaign produced with Arts & Sciences and BBDO New York, teeing up the next chapter of the league and its bold vision for the sport

Feb. 05, 2025

ADWEEK and Roku Partner for "Best of Big Game Commercials"

Featuring short standalone videos, “Best of Big Game Commercials” will premiere the week of Feb. 3 exclusively on Roku’s Sports Zone

Jan. 27, 2025

Choosing the Best Bookmaker and Betting on Popular Sports in Bangladesh

This article explores betting in Bangladesh, including tips for selecting the best bookmaker, popular sports to bet on, registration processes, and steps to make your first bet

Jan. 23, 2025

ATP Tour Picks M&C Saatchi Sport & Entertainment for Innovative Content after Competitive Pitch

The multiple award-winning agency has been retained to develop ATP Tour’s digital and social-first non-live content through 2025

Jan. 22, 2025

WOLFPAK FILMS & Abandon Editorial Deliver Fanatics Campaigns Celebrating the Unifying Passion of Sport

"Fanatics NBA" and "Fanatics NHL", embody the unique ability of sports to bring together people from all walks of life

Jan. 22, 2025

Front Office Sports Teams with Woman-Owned kaboom for "Redefined" Show Launch Spot

kaboom productions recently collaborated with Front Office Sports to create a brand launch video for its new show

Jan. 21, 2025

Havas Acquires Spain's Leading Sports Marketing Agency, CA Sports

Havas today announces the acquisition of CA Sports, a Spanish company specializing in sponsorship strategies and business development through sport

Dec. 06, 2024

Ad of the Day | PUMA and ASAP Rocky Rev Up Streetwear and Motorsports in Bold New Campaign

Driven by the rapper and fashion icon’s vision of showcasing the collection, the campaign blends cutting-edge streetwear

Dec. 04, 2024

Sun Valley Resort's "Ski on the Sunny Side" Is Nostalgic Music to Our Ears

AOR Fortnight Collective captures the welcoming spirit of the sport with a cheerful earworm

Nov. 25, 2024

DICK'S Sporting Goods Spreads Holiday Cheer Across Texas with Simone Biles

The stars will battle it out for the best holiday decorations for a good cause: $100K in youth sports grants

Nov. 12, 2024

ATP and Make My Day Launch World-First Immersive Tennis Viewing Experience

The ATP is using technology to bring sporting highlights to life in a new and innovative way during the Nitto ATP Finals

Oct. 31, 2024

Nike-Sponsored Short Doc "Through The Storm" Makes Broadcast Premiere on NFL Network

Produced by Voyager and Gnarly Bay, the film was created in collaboration with Nike as a part of their N7 Initiative, spotlighting the power of sports

Oct. 31, 2024

Decathlon Invites Customers to Give Sports Equipment a Second Life Through its Buy Back Service in new Campaign

Campaign created by AMV BBDO invites people to "give forgotten gear the life it dreams of"

Oct. 08, 2024

Tom, Dick & Harry Partners with Chicago Sports Network

Chicago-based agency Tom, Dick & Harry Creative Inc. (TDH) has been named Agency of Record for the newly launched Chicago Sports Network (CHSN)

Sep. 27, 2024

BMB Launches New Ad Campaign for GB Snowsport

GB Snowsport launches a new print and digital campaign which highlights Britain’s iconic snowsport achievements

Sep. 27, 2024

Decker Paves the Way for a Connecticut Department of Transportation Brand Refresh

Working with long time client, Connecticut Department of Transportation (CTDOT), Decker was tapped for a branding refresh for the department

Sep. 23, 2024

Customers Can Pay for Decathlon Sports Gear by Picking Up Litter

In an initiative developed with AMV BBDO, customers can pay for renting bikes, paddleboards, camping gear and more by collecting rubbish this September

Sep. 20, 2024

Publicis London and Cathay Transport Theatre-Goers Across the World

New campaign celebrates Cathay becoming first Official Airline Partner of LW Theatres

Sep. 18, 2024

Alfa Romeo Junior Launches with Enigmatic Film "Learn to Love Again," Starring Money Heist's Pedro Alonso

Alfa Romeo has unveiled its all-new Junior model, the compact sports car that redefines its category

Sep. 05, 2024

TBA Outdoors Announced as New Agency of Record for Mountain Sports

Mountain Sports is an increasingly popular retail brand that believes in the power of the outdoors

Sep. 03, 2024

FCB London Unveils Intuit QuickBooks Idents for Sponsorship of Sky Sport's Coverage of the Carabao Cup

FCB London has created a series of light-hearted idents for Intuit QuickBooks

Aug. 29, 2024

Global "Always With You" Campaign by Party Land Puts JanSport in the Spotlight with Gen Z

Following a successful U.S. Back-to-School campaign, Party Land continues to engage Gen Z with a global strategy focused on humor found in life’s unremarkable moments

Aug. 21, 2024

City of Boston Launches New "Get Your Pass In Gear"

Campaign to promote reduced fare bike access, increase transportation access for local residents through the Boston Bikes Pass program

Aug. 19, 2024

Steam Films Signs Voyager Co-Founder and Director Charles Frank for Canadian Representation

Frank's work spans commercial and documentary projects for Jack Daniel's, McDonald's and DICK's Sporting Goods

Aug. 13, 2024

With Orange and Paris 2024: Relive the Race that Changed the History of Athletics

The Paris 2024 Paralympic Games are approaching, and although they are a major sporting event, they attract less attention than the Olympic Games

Aug. 07, 2024

Snapchat Launches Snap Sports Network with Golden LA

Directed by Golden LA's Tim K, the six-part series airs its finale this week

Jul. 30, 2024

Ad of the Day | BIEN Champions Athleticism this Olympics Season with New Sports Reel

The action-packed reel features work for the likes of Instagram, Facebook, WhatsApp and the Paralympics

Jul. 25, 2024

Sportswear Brand On Celebrates Speed, Shared Goals and Sisterhood in new Short Film

On's "Dream Together" short film series continues with an extraordinary story of friendship

Jul. 10, 2024

FCB London Unveils Intuit QuickBooks Idents for Sky Sports England Cricket Sponsorship

Breaking on July 10th during England’s first Test match with the West Indies, the idents feature wry conversations between three talking cricket stumps

Jul. 05, 2024

ENGIE Launches Campaign to Boost Discussion about Gender Inequity in Sports

The French leading renewable energy company, has launched "The Weight of Inequity', a campaign that presents a racket 20 times heavier than the one used in matches

Jul. 02, 2024

Battersea Launches Set of Sports Tactical ads by New Commercial Arts

Battersea, the animal welfare charity, has launched a set of tactical adverts playfully linked to the European Championships and Wimbledon

Jun. 05, 2024

We Are Social Sport hires Tom Brandhorst as Creative Director

We Are Social has hired Tom Brandhorst, previously of Footballco and COPA90, in a new role for the agency as creative director for its sports division, We Are Social Sport

Jun. 05, 2024

Sportswear Brand On Inspires Sports Stars to "Dream Together" with Powerful Short Film Series

Directed by Park Pictures' J. M. Harper and Hector Aponysus, the trio of films spotlights the power of collective dreams through intimate portraits

May. 22, 2024

Braving the Backlash: New Report Helps Brands Navigate Hate Speech Online in the 2024 Summer of Sport

Global socially-led creative agency We Are Social has released a new report which helps brands tackle hate speech during major sporting events

May. 21, 2024

Havas CX Helia's Latest Campaign for Allstar "Nothing Competes" Parodies Sports ads Everywhere

The integrated campaign features new product Allstar Chargepass®

May. 20, 2024

Ad of the Day | Manchester City's Doku, Walker, and Silva Embark on a Luxurious Journey with Nissan Patrol

In a groundbreaking venture in sports sponsorship, Nissan Middle East has taken its partnership with the premier football team

May. 06, 2024

Betclic Marks Sporting Clube de Portugal's Victory with CGI Content Produced by Perfect Storm Studio

Using CGI, it features an incredibly realistic lion crossing the iconic Marquês de Pombal Square in Lisbon

Apr. 12, 2024

State Teams up with Riot Games on Design Campaign for Esport Tournament VALORANT Masters Madrid

Partnering with Riot Games to create the visual identity for the tournament, the event took place from March 14 – 24, 2024

Mar. 20, 2024

InGoodTaste Casts into the Angler's Obsession for Columbia Sportswear's PFG Campaign

Their new campaign "That'll Fish" highlights the fishing culture of the everyday angler who lets nothing get in their way…not even a hurricane

Mar. 19, 2024

Ad of the Day | In Good Taste Hypes the Hike for Columbia Sportswear's "Get Hiked!" Campaign

In a breakout move for the hiking category, Columbia Sportswear and InGoodTaste launch a vibrant, high-paced campaign

Mar. 13, 2024

Decathlon, the third Biggest Sports Company in the World, relaunches its Brand to Reflect its Transformation

Decathlon reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins

Feb. 28, 2024

Jess Kohl Directs Adidas Campaign Aimed at Removing the Pressure of Sports from Young Players and Athletes

What if we played like pressure didn't exist? That’s the question at the heart of a new adidas campaign

Feb. 27, 2024

A World First for French Basketball with Betclic and Marcel

Betclic's promise is to constantly innovate to offer the most intense, entertaining, and immersive experiences to sports fans

Jan. 25, 2024

Allianz France and Ogilvy Paris Unveil a new Winter Sports Prevention Campaign

Alcohol, excessive use of the telephone, lack of vigilance and speeding are the main causes of accidents during the winter

Jan. 17, 2024

Tekken 8 Reinvents the Face-Off Moment in Combat Sports in Epic Blockbuster ad by BETC Paris

In combat sports, the face-off between the two fighters has become a most-anticipated moment

Dec. 07, 2023

McDonald's "We the (in)visible," Aims to Give Para Sport the Visibility it Deserves

Campaign from Jung von Matt shows feats of athleticism from "invisible" heroes

Dec. 06, 2023

Sensis Unveils Transportation Marketing Practice SensisConnect, Building on Sharp & Company Acquisition

SensisConnect uses research to create cross-cultural transportation-focused campaigns

Dec. 05, 2023

Castore and FCB London Shine a Reflective Light on "Better Never Stops" Mentality

For sportswear brand Castore's newest range of reflective workout gear, FCB London has brought together some of Britain’s best-known athletes

Nov. 21, 2023

Ogilvy Reveals Six Key Influencer Marketing Trends that Will Define 2024 in New Report

A year of sport and hyper-personalized AI will mark shift in relationships with Influencers

Nov. 20, 2023

2023 Clio Sports Awards: Hello Wins 3 Silver with a Light That Never Fades for A.C Milan

The agency of the Plus Company Group won the podium in the Out Of Home

Nov. 07, 2023

Supervillain and Even/Odd Revitalize "Protect This House" Campaign for Under Armour

Celebrating 20 years of an iconic campaign for sportswear brand Under Armour with superstar NFL wide receiver Justin Jefferson

Oct. 04, 2023

Herezie and Triumph Launch Captivating Print Campaign for New Triaction Sports Bra

Triumph, one of the world’s leading brands in women’s lingerie, recently launched a range of sports bras

Sep. 28, 2023

InGoodTaste Delivers A Celebration of The Cold For Columbia Sportswear

With new innovations to keep warm this winter, InGoodTaste’s new creative, in partnership with Farm League

Sep. 27, 2023

Wonder Bread and Old Spice Ready to Roll With Stewart-Haas Racing at Talladega Superspeedway

Wonder Bread and Old Spice, two iconic brands made even more iconic when each was prominently featured in the 2006 sports comedy Talladega Nights

Sep. 20, 2023

Betclic Wanted to Express the Vision of Sports in its Latest Film "The Wave" Created by Marcel

To create this film, Marcel collaborated with the awarded director Bruno Aveillan and Quad Productions

Sep. 11, 2023

Sportswear Brand On's Animation Sees Tri-Athlete Legends Gustav Iden and Kristian Blummenfelt Race

In On's latest campaign, "Tri-Kings", triathletes Gustav Iden and Kristian Blummenfelt turn into Viking warriors

Sep. 08, 2023

theScore Bet Debuts new Commercial Spots as Part of Fall Campaign

New creative highlights how theScore and theScore bet seamlessly combine sports media and betting

Sep. 05, 2023

New Campaign from Ortuseight and Lup Jakarta Calls on People to "Give it All"

Ortuseight isn't your average sports brand; it's your partner in empowerment

Aug. 29, 2023

Nascar Releases Third and Final Film of 75th Anniversary TV Campaign

77 Ventures Creative and NASCAR envision the future of the sport with “Zuri”

Aug. 24, 2023

Human and JanSport Create Global Back-to-school Campaign for Gen Zers Who Seek Value

Human has launched "Always With You," a global back-to-school campaign for America’s favorite backpack company

Aug. 18, 2023

Figure Queen Yuna Kim Appointed Ambassador for "AdAsia 2023 Seoul"

Former national figure skating representative, Yuna Kim has been selected as the sports marketing ambassador for AdAsia 2023 Seoul

Jul. 14, 2023

Bidstack Sports Announces Virtual Stadium Partnership with Status Pro’s NFL Pro Era and Washington Commanders

Washington commanders become the first-ever NFL franchise to operate real-world and virtual stadiums in parallel

Jul. 11, 2023

Fila Launches its 50th Anniversary Campaign

With the message of "Numbers are just numbers without love", the global sports and leisurewear brand encourages everyone to do more of what they love

Jul. 04, 2023

Castore Partners With FCB London for Summer of Sport Campaign

OOH focuses on Wimbledon Tennis, The Ashes and the British Grand Prix at Silverstone

Jun. 26, 2023

Sportswear Brand On Premieres Powerful Short Film "The Right to Race" at Cannes Lions

Hungry Man’s Richard Bullock directs a remarkable story following the journey of refugee turned rising running star, Dominic Lokinyomo Lobalu

May. 30, 2023

Passport Stamp Stories Celebrate 25 Years of Heathrow Express

Created by St Luke’s, the unique stamps feature stories of big birthday bashes

May. 11, 2023

Farm League Unveil Charming Campaign for Columbia Sportswear

Featuring three unique spots, the campaign spotlights Columbia’s passion for the great outdoors

Apr. 24, 2023

Pure Kick Helps You be Ready for the Sport of Life with the Help of Life Coach, Purcy Kicks

New campaign for Pure Kick, the energy drink for those who embrace the challenges thrown their way every day, created by Good Conduct

Apr. 17, 2023

Beauty Brand Lux Challenges Sports Media to "Change The Angle" Towards Female Athletes

QR code initiative made by Wunderman Thompson highlights sexism in sports coverage

Apr. 14, 2023

For Basketball Fans, Betclic Creates Seats Where None Exist

Sports betting application is launching the Betclic Extra Seats in collaboration with its agency Marcel

Apr. 05, 2023

Rosa Paris and SNCF Voyageurs Show why Taking the Train Offers More Freedom

SNCF Voyageurs, as a reference and leader in passenger rail transport, is introducing its first brand film

Mar. 28, 2023

We Are Social Launches a Sports-Focused Edition of its Trends Report, Think Forward

Global socially-led creative agency We Are Social has released Think Forward: Sports Edition

Mar. 24, 2023

KODE and 20something Celebrate the Birthday of EA SPORTS™ FIFA 23 Ultimate Team in Comedy Spot

The spot takes us behind the scenes into preparations for the EA SPORTS FIFA 23 Ultimate Team birthday celebration

Mar. 21, 2023

Havas Unveils Havas Play, a new Global Network that will Earn Consumers' Attention

Worldwide launch of Havas Play consolidates the network’s expertise in music, sports, gaming, and other areas of fan activation

Mar. 07, 2023

Motorsport Icon Valentino Rossi Launches its Virtual World on Roblox

The 9-time Motorcycling World Champion and VR46 Metaverse officially enter the world of Roblox

Feb. 28, 2023

This Girl Can Launches Call-to-Arms to end the Enjoyment Gap

As latest research reveals 2.4 million fewer women than men enjoy sport and physical activity

Feb. 22, 2023

SL and Familjen Sthlm Encourage People to Ditch their Cars for Public Transport

In its latest campaign, SL wants to challenge the idea that the car would be the easiest way to travel in everyday life

Feb. 21, 2023

TBWA\Dublin Launches Ballygowan's Powerful IRFU Sponsorship

In partnership with TBWA\Dublin, Ballygowan wanted to own their position as the water that powers Ireland’s leading sportsmen and women

Feb. 17, 2023

Multicultural Agency Sensis Acquires Transportation Industry Communications Leader Sharp & Company

Acquisition adds 24 employees and expands Sensis’ footprint in Washington, D.C.

Feb. 09, 2023

Lacoste Solidifies its Spot in the Sneaker Scene With its L003 Neo

Crocodile crew Lacoste is no stranger to merging the worlds of sport and fashion in fact, as of 2023, they’ve been doing it for 90 years

Jan. 11, 2023

Banjoman Signs Award-Winning Director Duo Michel+Nico

The duo has helmed commercials for the likes of Sky Sport, Gillette, William Hill, and Renault but it was the personal films Banjoman fell in love with

Jan. 10, 2023

Lucozade Sport Empowers the Nation to Get Moving With new Campaign

adam&eveDDB spot sees the sports drink brand empower Brits to get moving in the new year

Dec. 14, 2022

Charles Tyrwhitt Sponsors Heineken Champions Cup and Challenge Cup on BT Sport

The men’s clothing retailer has launched a sponsorship campaign crafted by Five by Five

Nov. 23, 2022

METAphrenie Captures the Thrill of the World Cup on XR Stage

"The Whistle" illustrates the importance of the biggest sporting tournament in the world

Nov. 17, 2022

Rugby Football Union Collaborate with Sport UNLIMITED on "Play Together, Stay Together" Campaign

Rugby Football Union campaign reminds players of the joys of the game

Nov. 07, 2022

Miamis Biggest Sports Stars Join Forces in Support of The Miami Foundation

Players from five of Miami's biggest sports teams donate their autographs side by side on jersey in exchange for donations in aid of Give Miami Day

Nov. 04, 2022

Stefan Hunt at Untold Studios Directs "Night Runner", a 30 Second Thriller for On Running

30 second film transports viewers to a dark street corner in New York City

Nov. 03, 2022

In the Football Club Where the Star was Born, a Stadium Becomes a Birthday Message for the Greatest Player

Le Coq Sportif chose to pay tribute on his birthday to the greatest of all time, Diego Maradona

Oct. 25, 2022

Ad of the Day | The Speedverse PRG the New Model from Salomon Sport

The agency DDB Paris, with the young trio of directors Bleu Desert created new campaign for Salomon

Oct. 10, 2022

CUPRA, the New Emblem of Sportiness is Joining Forces with Trackmania

Trackmania is the world's most streamed racing game, offers a whole new world to the millions of players in the community

Sep. 27, 2022

How Far Are You Willing To Go To Watch Sports On Canal+ Without A Subscription?

CANAL+ wanted to make a statement and promote its rich sports line-up this season in a new campaign by BETC

Sep. 22, 2022

TMW Unlimited Wins World’s Largest Sports Streaming Service DAZN

TMW Unlimited, part of Unlimited, has been appointed by DAZN to refresh its CRM programme globally, a six-month project

Sep. 20, 2022

Salomon is Undertaking a Sweeping Transformation, With the Support of its Agency DDB Paris

A new brand platform, a new signature and a new identity for the outdoor sports brand

Sep. 19, 2022

German Creative Agency Jung von Matt SPORTS Launches in the US

Jung von Matt SPORTS signs former Chief Administrative Officer of U.S. Soccer as Managing Director

Sep. 15, 2022

Global Nutrition and Supplements Brand Myprotein Taps Indie Agency Troup for Product Launch

Myprotein, the world’s largest online consumer sports nutrition brand

Aug. 26, 2022

Ad of the Day | Game ON! On Running and Builders Club Launch the New Cloudgo Campaign

Swiss based athletic shoe and sportswear company launch a campaign film for the new Cloudgo shoe

Aug. 25, 2022

Engine Creates TV Sport Show Parody for Anti-Hunting Non-Profit Organisation Keep The Ban

Under the 2004 Hunting Act, fox hunting, deer hunting, and hare hunting are illegal in the UK

Aug. 03, 2022

German Football Legend Michael Ballack Stars in New Campaign for DAZN

Global sports streaming channel DAZN has teamed up with FAMILIA for a new campaign

May. 13, 2022

Only First-Rate Garages Are Part Of The Green Flag Network

New fun sporty advert "Only the best get the Green Flag" created by Engine Creative

Apr. 07, 2022

Ad of the Day | Mitchell & Ness Celebrates Michael Jordan’s Enduring Legacy In Inspiring 1982 Tribute

Great Guns' Suzanne Kim directs the spot for Philadelphia's oldest sportswear company

Apr. 06, 2022

Topps & Jung von Matt SPORTS Make Jose Mourinho (official) Sticker Manager Of The UEFA EURO2024™

Topps becoming new and official licensing partner

Mar. 31, 2022

Ad of the Day | ASDA Invites Everyone To Enjoy A Flavour Hunt This Easter

Rattling Stick's Owen Trevor transports us to a fairy tale Easter Bunny’s cottage

Mar. 24, 2022

Which Sports Have the Largest Brands?

When it comes to sports, most fans have a life-long relationship with their chosen club and league

Mar. 08, 2022

Ford Builds A Racing Game So Players Can Experience The Barriers Women Face To Get Into Motorsport

The W Track modifies the historic Monza circuit adding unforeseen challenges

Jan. 20, 2022

Radical Media Signs Directing Trio Sportscar

Radical Media has announced that visual art studio and directing trio sportscar have joined its roster for representation in the UK and Germany

Dec. 18, 2021

A_DA Joins Microsoft To Bring The Ancient Site Of The Olympic Games To Life

Microsoft and the Hellenic Ministry of Culture and Sports unveiled "Ancient Olympia, Common Grounds"

Dec. 16, 2021

World-Renowned Brand Columbia Sportswear Middle East Invites Influencers To Become Outfluencers

"Live from the Outdoors" campaign from Serviceplan Middle East

Nov. 25, 2021

Group One Launch Game Changer: A New Agency Dedicated To Gaming And E-Sports

Tomasz Przezdziecki will be in the role of CEO Game Changer

Nov. 22, 2021

L'enfant Bleu Launches New Awareness Campaign Signed By Havas Sports & Entertainment

"Prisoners"

Nov. 10, 2021

Ad of the Day | Sport England and FCB Inferno Encourage to Return to The Sports And Physical Activities

Eight charming animations

Nov. 08, 2021

JD Sports Launches Star Studded Christmas Campaign "King Of The Streets"

The ad reflects the authentic role which JD plays in youth culture

Sep. 14, 2021

Global Sports Content Studio Cut Media Encourage the Outdoor Community to "Divest the Dirt"

Campaign for Protect Our Winters

Sep. 10, 2021

Screwfix Celebrates a Job Well Done with Official Sponsorship of Sky Sports Football

Screwfix celebrates eighth year of football sponsorship

Aug. 19, 2021

Cut Media Expands Content Production with a Documentary for Eurosport

“Race to Le Mans” Premiering on Eurosport on 18th August

Aug. 12, 2021

BIEN Animates the Excitement that Paralympic Athletes Bring to Sports

Part of the studio’s “Make it BIEN” internal project series

May. 14, 2021

Portland Agency Sockeye's Latest Work for Adidas is an Episodic Content Series

The series follows stories in sport and culture

Apr. 22, 2021

New Balance Takes To Brighton Beach For "No half measures" Campaign By 20ten

Campaign breaks online through Sports Direct social channels

Apr. 19, 2021

Ad of the Day | Sport Makes The World Better. And Let's Face It, Right Now, We Need It

Decathlon launches its new brand territory with its agency Romance.

Mar. 02, 2021

Hitachi Wave Goodbye to Passports in Mamapool's New Campaign for Finger VeinID Tech

The campaign is running across Europe on digital and social media channels

Feb. 09, 2021

Ad of the Day | Travelers Get a "Martian ink" Passport Stamp Upon Arrival to the UAE

Flying in to Dubai on 9 February was a little like arriving on Mars

Jan. 20, 2021

Builders Club and Riot Games Launch an Exciting Hype Film for the Next Decade of League of Legends Esports

Using 2D and 3D visuals...

Dec. 07, 2020

OnePlus Works with Best in Class Skateboarders in New Brand Campaign for Benelux

The smartphone brand joins hands with FCB Amsterdam & House of Sports to showcase the ‘Never Settle’ philosophy behind its products

Nov. 12, 2020

Swedish Sports Team Stands up to Gender Stereotypes Through Unique Jersey

Responses to demeaning comments linked to women's sports will be visible on the Skutskar’s new jerseys in green and yellow colors.

Nov. 07, 2020

JD Sports Launches Fantastical Star-Studded Christmas Campaign

The Chase Films created and directed the new Christmas ad which follows on from 2019’s celeb-filled spot.

Jun. 08, 2020

Ad of the Day | GTB Fuels Ford's E-Sports Team, Team Fordzilla

Ford Racing Stories - the first virtual car race simulator using Instagram Stories

May. 20, 2020

Michelob ULTRA Is Giving Fans the Ultimate Way to Celebrate the Return of Sports

Beer, Caddyshack-Inspired Content Featuring Peyton Manning and an Exclusive Golf Beer Cart Giveaway

May. 04, 2020

Science in Sport Kicks Off New Never Surrender Campaign With Emotional Adam Peaty Interview, Examining the Mentality of Endurance Athletes

The film focuses on an emotional interview

Apr. 27, 2020

Ad of the Day | Sport England and FCB Inferno Launch First of New UGC "Join the Movement" Films to Inspire the Nation

#StayInWorkOut showcases the creative ways people are finding new ways to stay active

Mar. 26, 2020

Sport England and FCB Inferno Launch "Join the Movement" to Help the Nation Stay Active at Home

New campaign will provide inspiration and trusted information to help people get active in and around their home during the coronavirus outbreak

Mar. 12, 2020

FCB Inferno Debuts Stirring Rallying Cry for Sport England's This Girl Can

The rallying cry draws from, and is inspired by, the women in the This Girl Can campaign and community

Feb. 07, 2020

DZ Directs Gillette's Powerful New Campaign Starring Footballer Raheem Sterling

The female Great Guns director and DoP tackles toxic masculinity in sport for a cinematic two-part campaign

Nov. 19, 2019

Williams Murray Hamm create campaign to launch Andy Murray sportswear partnership

The campaign will be released on 18th November 2019 with the start of the Davis Cup in Madrid

Nov. 04, 2019

AXE Partners With League of Legends Esports and Asks Fans "What's Your Move?"

#1 Men’s Fragrance Brand, AXE, launches an integrated global marketing campaign at League of Legends 2019 World Championship

Sep. 11, 2019

FCB Is Crazy About the Odds in Its First Campaign for Unibet

Network’s New York Office Celebrates Unibet’s Passion for Sports Betting After Winning the Brand’s U.S. Business

Sep. 06, 2019

TCEG creates high profile hunger awareness campaign with Philadelphia Sporting Heroes Lane Johnson and Aaron Nola

The campaign launches September 6.

Sep. 03, 2019

ParionsSport Goes After Expert Gamblers with Rosapark

Like an ode to gamblers, glorified, celebrated as heroes, the two TV films highlight a community of gamblers

Aug. 12, 2019

Just Eat Kicks Off First BT Sport Football Sponsorship with Playful Idents by McCann

Launching on BT Sport, the idents will run on broadcast and online across the entire 2019/20 football season

Aug. 01, 2019

Five Sports Marketing Strategies To Take Note

A look at five different ways the sports world can work for your business.

Jul. 17, 2019

Ad of the Day | Cardi B Knows How To "Sport The Unexpected" With Reebok

Cut+Run’s Ben Campbell Edits Spot For Agency VB+P

Jul. 15, 2019

Slush brand ICEE launches in the UK with new campaign created by Quiet Storm

The campaign features the all American voice-over of Andrew Anthony, the well-known voice of EA Sports.

Jun. 04, 2019

TBWA Belgium and Play Sports give fans hope by showing greatest football moments of fallen team

The main sponsor of the home team KV Mechelen wanted to inspire fans and players by showing in football anything is possible.

May. 21, 2019

Cut+Run's Robert Ryang Wins Sports Emmy For Outstanding Editing For "Zion"

The film’s director Floyd Russ of Tool of North America was also honored at the 40th Annual Sports Emmy Awards

May. 08, 2019

Mastercard Unites Global World of Sport in Latest Start Something Priceless Campaign

Debuting in more than 45 countries...

Mar. 06, 2019

ENVY Advertising Recreates Authentic Sounds of F1's History for Evocative Sky Sports Promo

Vintage microphones used to craft distinct soundscapes for each era as ENVY reworks Fleetwood Mac tune

Feb. 26, 2019

Ad of the Day | Audi brings the Spurs Cockerel to Life in Campaign to Celebrate Sponsorship

The campaign was created by socially-led creative agency We Are Social Sport

Dec. 18, 2018

Sports team recycles clothing from players–creates unique merch

The "Sustainable Mercy" collection can be bought at Tellus Bandy's home games and at Facebook Page

Dec. 03, 2018

Chelsea and We Are Social Sport look for the next big star of football gaming in ePremier League campaign

The ePremier League tournament will be hosted by gaming partner Gfninity and promoted by Chelsea across their social channels

Oct. 17, 2018

Eleven & Stitch Teamed to Host a Fundraiser at Flywheel Sports, Raising Funds for Local Boys & Girls Club of Santa Monica

Eleven has a proud history of hosting events for charitable causes

Oct. 16, 2018

De Bruyne and Dybala Star in the highly anticipated EA SPORTS FIFA 19 Campaign

Rafael Astorga, Lagardère and LS Productions partnered on the star-filled print campaign and gaming assets for the eagerly anticipated new game from EA

Oct. 25, 2017

Great Guns' Commercial Director Kit Lynch-Robinson Directs Bentley Continental's Highly-Anticipated Launch Film

A dawn-lit shoot in Croatia shows off the prowess of the awesome new sports car in the film by Keko and Great Guns

Oct. 19, 2017

New Spot from FCB Canada for BMO Harris

The campaign encourages consumers to sign up for a BMO Harris Bucks Debit Mastercard with a bank that loves the sport as much they do.

Aug. 01, 2017

Ad of the Day | Honda celebrates the spirit that lead to latest car range in new pan-European campaign by mcgarrybowen

The film, called ‘Karaoke’, features the exhilarating NSX, the stylish CR-V, the sporty HR-V, the versatile Jazz and the dynamic, all-new Civic 5dr.

Jul. 31, 2017

Unbelievable Jeff! AIB and ROTHCO Immerse Chris Kamara and Jeff Stelling in the World of the Irish GAA

Sky Sports' legendary football pundits are put to the test in Ireland for new online branded entertainment series

Jul. 11, 2017

Björn Borg Plays a Game of Tennis Across The U.S. - Mexico Border

Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. – Mexican border with one player on each side of the border

Jul. 07, 2017

TMW Unlimited launches promotion for INFINITI to celebrate its partnership with the Renault Sport Formula One™ Team

The work breaked on 6th July and runs across five key European markets

Jun. 29, 2017

Adidas urges Indian sports lovers to shower support on unrecognised stars in #FanTheFire campaign by Cheil India

This initiative aimed at getting India’s sports lovers, famous the world over for their fanaticism about cricket

Oct. 24, 2016

Generation Z football fans positive about brands that entertain.

new Copa90 and Fuse Sport + Entertainment Euro2016 research reveals

Sep. 19, 2016

888sport launches new campaign

Recipe has created their first work for 888 Holdings since picking up the account in June 2016.

Latest News

Apr. 15, 2026

Kristina Colliander Appointed new CEO of Goteborg Film Festival

Kristina Colliander will become the new CEO of Goteborg Film Festival, joining from her role as CEO of Film Stockholm

Apr. 15, 2026

Helly Hansen and Grey London Spotlight Collective Adversity in new "Shared Challenges" Outdoor Campaign

Shot in partnership with Norwegian mountain guides, the outdoor version of the film follows a group of friends on a demanding hike

See all

Brands (105)

Agencies (17)

Creatives (2)

Ads (433)

News (220)