BYD: The Overtaking Ad, Caladryl

8.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Automotive

The BYD Seal, a 100% electric sport coupé from the world’s leading manufacturer of electrified vehicles, is redefining performance. To launch the model — capable of accelerating from 0 to 100 km/h in under 4 seconds — We introduced a groundbreaking concept on Brazilian TV: the first-ever car commercial that literally "overtakes" other ads during the break.

Credits

Advertising Agency:

We Agency, Brasil

CEO:

Fabio Rosinholi

CCO:

Armando Araujo

ECDs:

Kleyton Mourão, Carlos Schleder

Creative Directors:

Marcos Hosken, Leandro Marchiori

Copywriter:

Chico Lucas

Art Director:

Felipe Porto

COO:

Alexandre Ugadin

VP of Growth:

Daniel Rios

VP of Strategy and Content:

Gisela Toledo

Planning Manager:

Joao Stipp

VP of Client Services:

Wesley Santesso

Account Director:

Marina May Boturao

Account Managers:

Luana Ide, Rodrigo Gercke

VP of Media:

Gustavo Gaion

Media Director:

Fabio Cruz

Media Manager:

Ariane Denardi

Media Supervisor:

Marcia Moreira

VP of Integrated Production:

Camila Naito

Integrated Production Manager:

Juliana Soares

Motion Designers:

Gibran Sirena, Tiago Diel

BYD Client Approval:

Alexandre Baldy, Pablo Toledo, Anna Paula Martins, Denis Onishi

EMS Client Approval:

Marcus Sanchez, Cinthia Ribeiro

Video Production for EMS and BYD Films:

Cine Cinematografica

Audio Production for BYD Film:

Bumblebeat

Video Production for EMS Films:

Gataria Filmes

Audio Production for EMS Films:

Canja Audio

Post-Production (Color Grading):

Felipe Tolotti

Date:

May, 2025

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