Conoco: Choose Go, Existential Dread
Media Type:
Digital
Brand
Agency
Country:
Industry:
Animation studio ROOF Studio (ROOF) recently produced the "Choose Go" campaign for Conoco, a visually stunning series of six 3D-animated shorts featuring uniquely-designed "Goer" characters. Conceived by agency Carmichael Lynch, "Choose Go" highlights the limitless fun and adventure of filling up your car and just going. The campaign was launched across digital and social media. Each:15 film follows a different character on a whimsical adventure that begins and concludes with a pit stop at the Conoco station — from Gilly the Goer taking a dreamy cruise behind the wheel of a bed-like automobile, to Gilbert the Goer, a tiny cheetah sporting a large sock as a sweater in a car built out of a shoe.
Credits
Advertising Agency:
Carmichael Lynch, USADate:
August, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet