Prime Sports and Shaboozey Drop "Let 'Em Know" for TNF and a National Campaign

Sep. 11, 2025

Prime Sports and 5X-GRAMMY-nominated singer-songwriter Shaboozey have partnered on a captivating new song and show open for Thursday Night Football, capturing the anticipation of kicking off the weekend with primetime football and bringing Shaboozey's distinctive style to millions of football fans nationwide. The new song, "Let 'Em Know," and open will lead into TNF Tonight and Thursday Night Kickoff each week, beginning on September 11 as the Green Bay Packers host the Washington Commanders from Lambeau Field for Prime’s fourth season of exclusive coverage.
 
 A first look at the new collaboration will debut today as part of TNF's newest national marketing campaign. The unique approach, with both the campaign and show open sharing the same creative, highlights that TNF is more than just a game – it's the ultimate NFL fan experience. This season, the excitement reaches new heights, as TNF's all-star roster of talent and fans from across the league celebrate in a backyard party with Shaboozey, while he delivers a live performance of the brand-new track he created specifically for TNF.
 
The campaign was developed in-house by Prime Sports in collaboration with 77 Ventures, Boomshot, and DLP Media Group.
 

Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video said:

"Our collaboration with Shaboozey has produced an incredible campaign that showcases TNF as the ultimate fan experience. Shaboozey is the perfect artist to kick off TNF each week and reflects our commitment to capturing the energy of starting the weekend on Thursday nights."

 

Pinar Toprak's pulsating original score, commissioned for TNF's debut in 2022, will continue to serve as the TNF theme music and play as the signature sound throughout each TNF telecast.