Pennzoil: The Last Viper

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

We pushed every ounce of the Dodge Viper ACR’s 645 horsepower into a farewell performance for the ages. Watch Pennzoil say goodbye to an iconic American sports car in The Last Viper.

Credits

Advertising Agency:

J. Walter Thompson, Atlanta, USA

Date:

April, 2017

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness