Ad of the Day | Toyota: Turn Up

9.8

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

Bay Area-based independent media and ad agency H/L continues their longstanding partnership with Toyota with the launch of "Turn Up," which made its debut regionally during the Super Bowl on Sunday. Combining three iconic Northern California Brands—Toyota, Palisades Tahoe and Olympic gold medalist skier Jonny Moseley—H/L takes audiences on a memorable, cinematic winter sports adventure.

Credits

Advertising Agency:

H/L Agency

VP, Executive Creative Director:

Dallas Baker

Group Creative Director:

James Segura

Associate Creative Director:

Leonard Rader

Art Director:

Daisy Serafini

Copywriter:

Roselyn Pla

H/L Internal Production Department:

WOLFHOUSE

Director/DP:

Carlo Silvio

Executive Producer:

Sophia Pellicoro

Associate Producer:

Sally Zhang

Senior Editor:

Inome Callahan

Senior Editor:

Grey Rosado

Date:

February, 2025

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness