Toyota: Haters
Media Type:
Online
Brand
Agency
Country:
Industry:
The EV category has spent years preaching to the converted. Toyota, the automaker known for inclusive, optimistic storytelling that finds wonder in everyday life, and Burrell, the Chicago-based agency known for culturally resonant creative and deep expertise in reaching multicultural audiences, went after the skeptics instead.
Credits
Advertising Agency:
Burrell Communications, Chicago, USADate:
May, 2026
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