CBS Sports: Paper Towel
Media Type:
TV
CBS Sports HQ’s campaign masterfully mimics advertising genres to humorously connect Sports HQ with everything an audience needs to make their lives truly satisfying. Agency barrettSF teamed with Cut+Run Editor Pete Koob and Dummy Director Mike McGuire on four spots that provide pain relief and a fresh perspective, with refreshing and more absorbent sports coverage.
Credits
Advertising Agency:
BarrettSF, San Francisco, USAHead of Production:
Conor DuignanExecutive Creative Director:
Jamie BarrettCopywriter:
Phil FattoreArt Director:
Byron WagesAgency Producer:
Charlotte DuigoniProduction Company:
DummyDirector:
Mike McGuireEditorial Company:
Cut + RunEditor:
Pete KoobProducer:
Jess ManningEP:
Deanne MehlingDate:
October, 2018
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 05, 2026
Ad of the Day | Meet Boston Says "Welcome World" in New Campaign by Allen & Gerritsen
In a new campaign by Allen & Gerritsen (A&G), Meet Boston positions itself as a welcoming, world-class destination defined by energy and global connection
Jun. 05, 2026
Seattle Just did Something Even Aliens Couldn't Pull Off
The line runs across the I-90 floating bridge, making it the first light rail system built on a floating bridge anywhere in the world