CBS Sports: Soap

0.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Media

CBS Sports HQ’s campaign masterfully mimics advertising genres to humorously connect Sports HQ with everything an audience needs to make their lives truly satisfying. Agency barrettSF teamed with Cut+Run Editor Pete Koob and Dummy Director Mike McGuire on four spots that provide pain relief and a fresh perspective, with refreshing and more absorbent sports coverage.

Credits

Advertising Agency:

BarrettSF, San Francisco, USA

Head of Production:

Conor Duignan

Executive Creative Director:

Jamie Barrett

Copywriter:

Phil Fattore

Art Director:

Byron Wages

Agency Producer:

Charlotte Duigoni

Production Company:

Dummy

Director:

Mike McGuire

Editorial Company:

Cut + Run

Editor:

Pete Koob

Assistant Editors:

Max Holste, Stefan Manz

Producer:

Jess Manning

EP:

Deanne Mehling

Color:

Ayumi Ashley, Chris Martin/ Mission Film & Design

Date:

October, 2018

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