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Cupra: Trackmania

9.0

Media Type:

Digital

Brand

Agency

Country:

Spain

Industry:

Automotive

CUPRA, the new emblem of sportiness, design, and automotive performance, is joining forces with Trackmania (Ubisoft/Nadéo), the world's most streamed racing game, to offer a whole new world to the millions of players in the community. From 10 October, CUPRA, with its agency 14 Paris (DDB Group), is launching this partnership by unveiling NEO-CUPRA, the futuristic city specially designed for Trackmania. CUPRA provided its racing expertise as a car manufacturer to design circuits for Trackmania. This is also a highly symbolic act for the brand, which is positioning itself as a content publisher in order to offer even more thrills and sensations to all motor racing enthusiasts.