YoPRO: Carlos Alcaraz

9.7

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Food

Most brands working with athletes show them doing what they do best: dominating and winning. They don’t celebrate perfection, they celebrate progress and progress is never a straight line. It's messy, it's human, and that’s where real joy and real growth happen.But YoPRO is not like any other sports brands.

Credits

Advertising Agency:

BETC Paris

Président & Chief Creative Officer:

Stéphane Xiberras

Agency Managers:

Anne-Laure Brunner

Executive Creative Director:

Antoinette Beatson

Head of Strategic Planning:

Alexandre Ben Soussan

Creative Director:

Daniela De-Seta

Copywriter:

Tristan Lenczner, Julia Heydemann

Art Director:

Simon Carr

Supporting Art Director:

Macrine Bateman, Justin Reich, Frederic Rougier

Creative Ressources Coordinator:

Elodie Diana

Strategic Planning:

Brenda Martinez

Strategic Planner:

Yue Gu

Global Business Directors:

Jake Thelen, Francois Borel

Global Account Director:

Amelie Damoiseaux

Global Account Executives:

Emma Canard, Louise Chabaud-Van-Aal

BETC Creative Producers:

Laure Denizot, Morgane Richer

Production Company:

Caviar

Director:

XOXO

Music Creative Director:

Sidney Guillen

Music Supervisor:

Nils Le Breton

Date:

September, 2025

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