Previous Ad
Lacoste: 90th Anniversary, Vitry sur Seine x New York
Next Ad
Lacoste: 90th Anniversary, Sao Paulo x Tokyo
Lacoste: 90th Anniversary, Marseille x Miami
Media Type:
TV
Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion sport. 90 years of movement born on the court, growing from sport to street. But this is not just another retrospective. The Crocodile marks its birthday with unique energy — living the present and celebrating the people moving the brand’s heartbeat across the globe.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Remi BabinetExecutive Creative Director:
Florence BellissonArt Director:
Agnes CavardCopywriters:
Symonne TorpyJunior Art Director:
Joachim TouitouMusic Creative Director:
Adam GhoubaliStrategic Planner:
Yann ChervetTraffic Manager:
Alexandra ChiniArt Buyer:
Isabelle MocqPhotographer:
Ronan GallagherTV Producer:
Yannis CullazProduction Company:
COLORSDirector:
Yoni LappinProducer:
Jules DiengSound Company:
GumBrand Managers:
Catherine Spindler, Nathalie Beguinot, Julien Scheubel, Yoann Wenger, Mylene Atlan, Caroline GeraudDate:
May, 2023More from Lacoste
Lacoste: The Run
0.0
Lacoste : Play with Icons, Pierre Niney
9.0
Lacoste : Play with Icons, Wang Yibo
9.0
Lacoste : Play with Icons , Adele Exarchopoulos
9.0
Lacoste : Play with Icons , Venus Williams
9.0
Lacoste : Play with Icons, Novak Djokovic
9.0
Ad of the Day | Lacoste: Play Big
10.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 05, 2026
Ad of the Day | Meet Boston Says "Welcome World" in New Campaign by Allen & Gerritsen
In a new campaign by Allen & Gerritsen (A&G), Meet Boston positions itself as a welcoming, world-class destination defined by energy and global connection
Jun. 05, 2026
Seattle Just did Something Even Aliens Couldn't Pull Off
The line runs across the I-90 floating bridge, making it the first light rail system built on a floating bridge anywhere in the world