Lacoste: The Run
Media Type:
TV
The Run marks the return of "Life is a Beautiful Sport", the brand’s iconic signature. A vision of sport that goes beyond performance: one of style, movement, and the way of playing and living. Developed with BETC Paris, the brand’s long-standing agency, this campaign reflects the unbreakable bond between Lacoste and tennis. It is embodied by Novak Djokovic, the brand’s ambassador and a major figure in the history of the sport.
Credits
Advertising Agency:
BETC ParisChief Creative Officer:
Rémi BabinetExecutive Creative Director:
Nicolas LautierCopywriter:
Antoine GauquelinArtistic Director:
Rayhaan KhodabuxDirector:
Fredrik BondProduction company:
Stink FranceDate:
April, 2026More from Lacoste
Lacoste : Play with Icons, Pierre Niney
9.0
Lacoste : Play with Icons, Wang Yibo
9.0
Lacoste : Play with Icons , Adele Exarchopoulos
9.0
Lacoste : Play with Icons , Venus Williams
9.0
Lacoste : Play with Icons, Novak Djokovic
9.0
Ad of the Day | Lacoste: Play Big
10.0
Lacoste: Play Big, Ahn Hyo Seop
6.5
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon