B3 + Genial Investimentos: Detox Bet

9.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Brazil

B3, Brazil’s stock exchange, and Genial Investimentos have joined forces to present a healthier alternative to the growing online betting market: the Detox Bet campaign. In a global scenario where digital entertainment and financial opportunities converge, the initiative seeks to balance the engagement of sports betting with the financial and mental well-being of players. The campaign is led by Tech & Soul.

Credits

Advertising Agency:

Tech & Soul, Sao Paulo, Brazil

ECD:

Daniel Magri

Creative Director:

Ricardo Andres

Art Direction:

Marcelo Guimarães, Bruno Oliveira

Copywriter:

Brayhan Oviedo

Content Creative Director:

Ricardo Miller

Community Manager:

Larissa Navarro

Project Manager:

Patrícia Goulart

FCB Lisboa Creative:

Edson Athayde

Project Director:

Cristiane Petrucci

Account Director:

Marina Lacerda

Account Manager:

Jessica Carvalho

Account Supervisor:

Lara Avansini

Media Director:

Eric Zanelli

Media Supervisor:

Joao Vitor

Media Director:

Lucas Cruz

BI Manager:

Rodolfo Meloque

BI Specialist:

Renato Margoni

Planning Director:

Vanessa Patino

Executive Producer:

João Pedro Albuquerque

Production Director:

Rogerio Gonçalves

Production Supervisor:

Leticia Bamonte

Image Production Company:

Arapiraca

Scene Direction/Photography:

Enio Berwanger

Camera 2:

Lee Agnelli

Assistant/Logger:

Sergio Moderno

Casting Director:

Mei Yi Ho

Casting Assistant:

Daniela Okabe

Production Director:

Marcos Viana

Production Assistant:

Ricardo Marin

Sound Recording:

Denis Melito

Editing/Color/Post-Production:

Forlan Magalhães

Audio Production:

Blood Audio

Music Direction:

Otavio de Moraes, Cezar Brandão

Finalization:

Vitor Motter, Rafael Pacheco

Account:

Carol Vadasz

Executive Production:

Dani Monaco

Date:

June, 2025

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