Myprotein: Whey Forward, Animal-Free Power-Full
Media Type:
Online
Country:
Industry:
Myprotein, the world’s largest online consumer sports nutrition brand, hired indie creative agency Troup to develop an awareness campaign to introduce active Gen Zers in the U.S. to Whey Forward: a ready-to-mix product that easily dissolves into liquids with the taste and texture of traditional dairy.
Credits
Advertising Agency:
TroupChief Creative Officer:
Matt DimmerChief Design Officer:
David WhaiteExecutive Creative Director:
Chris SadlierEVP & Managing Director:
Pallav TamaskarAssociate Brand Manager:
Ian RodenHead of Innovation & Brand Partnerships:
Gregory PressoirSenior Category Manager:
Alex WhitfieldAnimation:
Panic StudioEditorial & Sound:
What's For Lunch MediaDate:
September, 2022Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library
