Pringles: Paprika

0.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Pringles have launched a series of animated films that transport us to new worlds with their classic potato chip flavours. Dark Energy, DigitasLBi and Cookie Studio created the quirky spots with the snack brand. In each mixed-media film, characters take a single bite of a Pringles flavoured chip and is momentarily propelled into a tantalising fantasy universe of taste immersion.

Credits

Advertising Agency:

DigitasLBI London, UK

Creative Director:

Matt Watson

Agency Producer:

Alice Dunoyer

Creatives:

Jonny Palmer, Rachael Kendrick

Production Company:

Dark Energy Films

Director:

Chris Strong

Executive Producer:

Matt Brown

Producer:

Mickal Colker-Pearlman

Editor:

Christian Lyndon

Animation:

Cookie Studio

Creative Director:

Thiago Maia

Producer:

Thierry Levy

Date:

February, 2018

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