Pringles: Paprika
Media Type:
Online
Country:
Industry:
Pringles have launched a series of animated films that transport us to new worlds with their classic potato chip flavours. Dark Energy, DigitasLBi and Cookie Studio created the quirky spots with the snack brand. In each mixed-media film, characters take a single bite of a Pringles flavoured chip and is momentarily propelled into a tantalising fantasy universe of taste immersion.
Credits
Advertising Agency:
DigitasLBI London, UKCreative Director:
Matt WatsonAgency Producer:
Alice DunoyerCreatives:
Jonny Palmer, Rachael KendrickProduction Company:
Dark Energy FilmsDirector:
Chris StrongExecutive Producer:
Matt BrownProducer:
Mickal Colker-PearlmanEditor:
Christian LyndonAnimation:
Cookie StudioCreative Director:
Thiago MaiaProducer:
Thierry LevyDate:
February, 2018Ad of the day
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