Pringles: Kick Off the Fun
Media Type:
TV
Brand
Agency
Country:
Industry:
Pringles and Great Guns Asia today welcome the World Cup with the brand’s latest campaign, ‘Kick-Off The Fun’, directed by Tal Zagreba. The spot opens in a living room with a Pringles lid being flicked off the classic red can. As it flies into the camera, suddenly the scene changes to a football pitch, the blow of a whistle letting us know the action is about to begin. From there, energetic shots are paired with exciting transitions to seamlessly blend the living room and stadium scenes, until the act of eating Pringles is transformed into a high-octane sport. The initial brief for director Tal Zagreba was to manifest how opening a Pringles tube can bring the fun, elevating every football game to a World Cup level of thrill. With this in mind, Tal began visualising a high-speed parallel edit between the fans in the living room and the players on the field, so that every time a Pringle gets eaten, something exciting happens in the stadium.
Credits
Production Company:
Great GunsDate:
November, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars