On: Black Ice
Media Type:
Film
Brand
Country:
Industry:
Campaign that's launched in the run-up to the Winter Olympics - and it's called Black Ice - telling the story of Ghanian Akwasi Frimpong, Africa’s one and only Skeleton racer. It's for swiss sports brand On Running.
Credits
Production Company:
Hungry ManDate:
February, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness