On: The Infinite Sprint
Media Type:
Film
Brand
Country:
Industry:
Just how much endurance does a sprinter need? The answer is: a lot more than you think. A new campaign by Swiss sportswear company, On, aims to reframe sport’s single-minded focus on winning - by highlighting perseverance as an equally essential quality for athletes.
Credits
Production Company:
AKKURAT StudiosProducer:
Nian TangProduction Assistant:
Sophie WercheExecutive Producer:
Rocco KopecnyMusic:
Rwdy MusicEdit House:
CabinEditor:
Nathan RodgersColorist:
Mikey PehanichPostproduction / Online:
SLGH HamburgCreative Director:
Oliver DeVitre fka FrankDirector:
Mischa MeyerDoP:
Louis LustermannDate:
July, 2023
Ad of the day
Ad of the Day | Jean Maggi Foundation: Monster Chair
10.0
Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz
9.0
Ad of the Day | Skoda x Chelsea FC Women: Chelsea Vs Your Weekend
9.0
Latest News
Apr. 15, 2026
Kristina Colliander Appointed new CEO of Goteborg Film Festival
Kristina Colliander will become the new CEO of Goteborg Film Festival, joining from her role as CEO of Film Stockholm
Apr. 15, 2026
Helly Hansen and Grey London Spotlight Collective Adversity in new "Shared Challenges" Outdoor Campaign
Shot in partnership with Norwegian mountain guides, the outdoor version of the film follows a group of friends on a demanding hike