Bodyarmor: Choose better
Media Type:
TV
Brand
Agency
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Industry:
BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon, this milestone marks nearly 15 years since BODYARMOR stepped onto the scene and redefined the sports drink category. The official roll out begins this month and modernizes BODYARMOR’s look while reinforcing its commitment to real ingredients, innovation, and better-for-you hydration. Alongside the new visual identity is the launch of "Choose Better™", an integrated masterbrand campaign that celebrates athletes and consumers who challenge the status quo to become better every day.
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CartwrightDate:
April, 2025
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