Sun Valley Resort: Ski on the Sunny Side
Media Type:
TV
Brand
Agency
Country:
Industry:
Coming out of the recreation boom of the past four years, skiing has been challenged by simultaneous beliefs that it is exclusionary and elite as well as corporate and overcrowded. Sun Valley Resort, North America’s first destination ski resort, is aiming to shift that perception with a new campaign that highlights the passionate, fun side known by those who harbor a true love for the sport.
Credits
Advertising Agency:
Fortnight Collective, USACEO:
Andy NathanCreative Directors:
Matt Kubis, Jim HeekinArt Director:
Lizzie GrunwaldAccount Service:
Kelly YachAgency Producer:
Rachel ArtherPlanner:
Angela JonesEditorial Company & City:
11 Dollar BillEditor:
Matt WadeAssistant Editor:
Travis MitchellPost Producers:
Lisa Effress, Jamie SladeColorist:
Ale AmatoMusic Company & City:
Coupe StudiosSong Writer, Singer and Guitar Player:
Jim HeekinSinger and Banjo Player:
Matt KubisSinger:
Katie MintleEngineer:
Taylor MarvinDate:
December, 2024
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