Adidas: #FanTheFire

9.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

India

Industry:

Fashion

adidas has always been about the athlete. After all, it’s the athlete who makes a sport worth following. So what if the athlete represents an unknown, unfollowed sport? adidas presents #FanTheFire - an initiative to lift unknown athletes & sports out of obscurity.

Credits

Advertising Agency:

Cheil Worldwide SW Asia

Creative Team:

Sagar Mahabaleshwarkar, Vijay Simha Vellanki, Vinod Sivan Nishith Sidana

Digital Team:

Sanjeev Jasani, Dibyendu Mishra, Arif Khan, Karan Lugani

Director:

Shivaji Sen

Producers:

Mohit Rastogi, Shyam Madiraju

Date:

June, 2017

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon