Ad of the Day | Decathlon: Sport Makes the World Better

8.7

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

French sporting goods retail leader Decathlon launches its new brand territory with its agency Romance.

Credits

Advertising Agency:

Romance, Paris, France

CEO:

Christophe Lichtenstein

Executive Creative Director / Copywriter:

Alexandre Hervé

Creative Director:

Frederick Lung

Art Director:

Julien Rézette

Head of Strategy:

Jérôme Lavillat

Strategic Planners:

Benoît Clavé, Sam Naggar

Associate Director:

Émilie Franck

Account Director:

Arthur Amis

Account Manager:

Charlotte Seillier

TV Producers:

Émilie Talpaert, Florence Gabet

Production Company:

La Pac

Directors:

Michel + Nico

DOP:

Snorre Ruhe

Client:

Decathlon France

Communications Leader:

Erwan Soquet

Communication Director:

Erika Vanobbergen

Content Leader:

Jean Chevalier

Campaign Coordinator:

Guillaume Ramond

Date:

April, 2021

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness