Decathlon: Same Boots, Same Passion

0.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Decathlon’s new global campaign dedicated to its latest football boots, the CLR RED, sets the tone for the season with a special guest: Antoine Griezmann, serving as the “professor of football knowledge” at the CLR Academy. The campaign was conceived by LAFOURMI (The Fan Syndicate Group), with a film directed by Pierre Davy (hiersoir).

Credits

Advertising Agency:

LaForumi

Management:

Celine Jobert, Thibaut Cornet

Executive Creative Director:

David Philip

​Deputy Managing Director:

Jordane Rabute

​Copywriter:

Nicolas Telion

Art Directors:

Raphael Bonan, Martin Lihoreau

Studio Manager:

Sandrine Rouvres

Motion Designer:

Marin Pette

TV Producer:

Louis Pierre-Adolphe

Account Director:

Marie-Julie Herrmann

Account Manager:

Hugo Dhinaut

Traffic Manager:

Sophie Boule

Production:

HIERSOIR

Realisateur:

Pierre Davy

Productrice:

Anne-Cecile Jemin

DOP:

Kairo Lenz

​Dir. production:

Nolwenn Grall Jaubert

Monteur:

Florian Julia

Colorist:

Nicolas Gautier

​VFX:

Les films du Periscope

Executive Production:

Pepita

Music:

Max Labarthe

Photographe Principal:

Manuel Obadia-Wills

Team Sports Marketing Director:

Anthony Farine

Team Sports Image Manager:

Benjamin Rodriguez

Team Sports Marketing Project Leader:

Severine Logez

Date:

July, 2025

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon