Orange: Relive the Race that Changed the History of Athletics
Media Type:
TV
Brand
Agency
Country:
Industry:
The Paris 2024 Paralympic Games are approaching, and although they are a major sporting event, they attract less attention than the Olympic Games. Less impressive, less performant, less spectacular prejudices about Paralympic sports are still numerous. So, to change the way people look at paralympic sports, Orange, a premium partner of the Paris 2024 Games, has launched a campaign to show that the greatest performances aren't always where you expect them to be, and to encourage as many people as possible to let themselves be carried away by sporting emotions whatever they may be.
Credits
Advertising Agency:
Publicis ConseilCEO Publicis Groupe France:
Agathe BousquetCEO Publicis Conseil / CCO Publicis Groupe France:
Marco VenturelliCreation Directors:
Romulus Petcan, Gabriel GhercaArtistic Director:
Vincent TeffeneCopywriter:
Antonin JacquotCreative Strategy Lead:
Sarah LemariéAccount Execustives:
Anne Dauve, Eric Guillod, Emilie Jeanneau, Elsa Azar, Lyne Abi NaderStrategic Planning:
Théo Tiret, Sophie CaronProduction:
ProdigiousHead of Production:
Olivier GuillouSound Production:
Maxime Singer, Joel TessonneauCoordination:
Véronique Quémere, Valerie ChelleCasting:
Xavier PichotEditing:
Pierre-Hadrien Bardeau, Nicolas CarbonCalibration:
Lise DorsemaineTrack Title:
Synthetic BurnCompositors:
Markus GleissnerPublishers:
Ed.Berlin Production Music, Universal Production Music GmbHDate:
August, 2024
Ad of the day
Ad of the Day | Jean Maggi Foundation: Monster Chair
10.0
Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz
9.0
Ad of the Day | Skoda x Chelsea FC Women: Chelsea Vs Your Weekend
9.0
Latest News
Apr. 15, 2026
Kristina Colliander Appointed new CEO of Goteborg Film Festival
Kristina Colliander will become the new CEO of Goteborg Film Festival, joining from her role as CEO of Film Stockholm
Apr. 15, 2026
Helly Hansen and Grey London Spotlight Collective Adversity in new "Shared Challenges" Outdoor Campaign
Shot in partnership with Norwegian mountain guides, the outdoor version of the film follows a group of friends on a demanding hike