Snickers: Play Like Pele
Media Type:
TV
Brand
Agency
Country:
Industry:
Pele walks out on to the pitch, the seemingly empty stadium goes wild. Decked out in Snickers branding, the 20,000 stadium seats transform into a flipbook designed by famous sports illustrator Paul Trevillion, who masterminds the flowing illustrations from his seat in the stands. Vibrant drawings of the young Pelé are revealed across the stadium whilst the real Pelé watches in admiration from the pitch.
Credits
Advetising Agency:
Irish International, Dublin, IrelandProducer:
Noel ByrneCreatives:
Colm O'Gaora, Andy ClareProduction Company:
Piranha BarProducer:
Doireann de Buitlear, Patrick DuguidDOP:
Tim GreenDirector:
Gavin KellyDate:
April, 2017
Ad of the day
Ad of the Day | Jean Maggi Foundation: Monster Chair
10.0
Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz
9.0
Ad of the Day | Skoda x Chelsea FC Women: Chelsea Vs Your Weekend
9.0
Latest News
Apr. 16, 2026
Boticario's Mother's Day Campaign Redefines the "Empty Nest" Theme
The brand explores a universal theme around the pain and beauty of goodbyes in motherhood
Apr. 16, 2026
Galeria.Holding Announces Acquisition of Creative Agency Cccaramelo
Founding partners Andre Pallu, Rafael Rossatto, and Bruno Zampoli will continue to oversee operations