HSBC: Life Cycle
Media Type:
Film
Brand
Agency
Country:
Industry:
HSBC UK has signed one of the largest partnerships in sporting history: an 8-year deal with British Cycling, which covers all forms of cycling from grassroots events right up to Team GB. Their mission is to get two million people back on their bikes for a healthier and happier Britain by 2020.
Credits
Advertising Agency:
J. Walter Thompson London, UKCreatives:
Simon Sworn, Kat ThomasAccount Director:
Angus FlockhartAccount Executive:
Luke ThorntonBusiness Team:
David ClydeTV Producer:
Caroline ConnorAssistant Producer:
Liberty WillisonProduction:
Nice Shirt FilmsDirector:
Jesper EricstamProducer:
Connor HollmanProduction Manager:
Natalie WethrellExecutive Producer:
Richard MartinCinematography:
Henrik StenbergProduction Design:
Emma Savill, Samuel WatersCostume Design:
Emma SavillColourist:
Jean-Clément SoretDate:
July, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars