Samsung: The Peace Blanket
Media Type:
Design
Country:
Industry:
Summer is here, and with it comes the time-old war on the air conditioning: He's hot, she’s cold, he’s sweating, she’s freezing. A battle that rages on all night as the air conditioner is turned on and off. So Samsung invented the perfect solution so no one needs to fight at night: The Peace Blanket, half duvet and half pique
Credits
Advertising Agency:
Leo Burnett Tel Aviv, IsraelChief Executive Officer:
Adam PolachekVP Creative:
Ami AlushVP Client:
Idit ZukermanCopywriter:
Oren Ben-NaimArt Director:
Meital MillerProducers:
Simi Ben-Zikri, Menny ZarhiaAccount Supervisor:
Laura ZiminAccount Manager:
Aviad DanonPhotographer:
Menachem ReissStudio:
Frank Abu, Oren BarDate:
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