HSBC: The Luckiest Red

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Financial Services

New campaign from Wunderman Thompson Canada aims to elevate Asian art in honor of Lunar New Year

Credits

Advertising Agency:

JWT, Canada

Chief Creative Officer:

Ari Elkouby

Copywriter:

Sucheta Shankar

Art Director:

Lily Coyle

Associate Creative Director:

Raj Gupta

Typographer:

Pan Jianfeng

Managing Director:

Scott Miskie

Account Team:

Chandler Powell, Sarah Rosen, Anaysha Jairam

Agency Producer:

Jennifer Cotton, Demi Veselinovic, Sarah Lasch, Christine Tsao

Strategy:

Matt Ball, Barbara Jung, Arielle Peters

Production:

Sauce Production

Editor:

John Collucci, Justin Zhou

Audio Production:

Stephen Stepanic

Color Grading:

Smile and Wave

PR:

Lindsey Legat

Clients:

Kristen Calogero, Laura Rastogi, Caroline Scurr/ HSBC

PHD Media:

James Rubino, Alison Horowitz, Sean Gering, Corin Trembath, Ellen David

Date:

February, 2022

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon