BRP: Sea-Doo
Media Type:
Film
Brand
Agency
Country:
Industry:
Cossette was presented with a lofty challenge for the European market of shifting misperceptions around who and how PWC (personal watercraft) are used. The execution had to target a broad audience and prospective new entrants while checking the box on multiple objectives—that it’s not a dangerous or irresponsible sport and that the possibilities with a Sea-Doo go way beyond doing donuts on the water.
Credits
Advertising Agency:
Cossette, Montreal, CanadaCreative:
Louis-Philippe Tremblay, Ayesha LoboStrategy:
Michel-Alex Lessard, Myriam MinvilleAccounts:
Alyssa Huggins, Aniesha Farrington, Claire JouinProduction House:
SeptièmeProduction:
Dominique Dufour, Frédérick QuintalDirection:
Eva Van den BulckeCopywriting, Content Strategy & Casting:
Brendan MurphyDOP:
Guillaume BeaudoinSound & Music:
LamajeureMedia Agency:
TouchéDate:
March, 2023
Ad of the day
Ad of the Day | Jean Maggi Foundation: Monster Chair
10.0
Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz
9.0
Ad of the Day | Skoda x Chelsea FC Women: Chelsea Vs Your Weekend
9.0
Latest News
Apr. 16, 2026
Boticario's Mother's Day Campaign Redefines the "Empty Nest" Theme
The brand explores a universal theme around the pain and beauty of goodbyes in motherhood
Apr. 16, 2026
Galeria.Holding Announces Acquisition of Creative Agency Cccaramelo
Founding partners Andre Pallu, Rafael Rossatto, and Bruno Zampoli will continue to oversee operations