BRP: Sea-Doo
Media Type:
Film
Brand
Agency
Country:
Industry:
Cossette was presented with a lofty challenge for the European market of shifting misperceptions around who and how PWC (personal watercraft) are used. The execution had to target a broad audience and prospective new entrants while checking the box on multiple objectives—that it’s not a dangerous or irresponsible sport and that the possibilities with a Sea-Doo go way beyond doing donuts on the water.
Credits
Advertising Agency:
Cossette, Montreal, CanadaCreative:
Louis-Philippe Tremblay, Ayesha LoboStrategy:
Michel-Alex Lessard, Myriam MinvilleAccounts:
Alyssa Huggins, Aniesha Farrington, Claire JouinProduction House:
SeptièmeProduction:
Dominique Dufour, Frédérick QuintalDirection:
Eva Van den BulckeCopywriting, Content Strategy & Casting:
Brendan MurphyDOP:
Guillaume BeaudoinSound & Music:
LamajeureMedia Agency:
TouchéDate:
March, 2023
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