Hyundai: Experiment N
Media Type:
Experiential
Brand
Agency
Country:
Industry:
To launch Hyundai’s all-electric, high-performance IONIQ 5 N, Hyundai Motor Europe and Innocean set a unique challenge for the car: beat the winter blues in one of Europe’s darkest cities. IONIQ 5 N is not a traditional car; it’s an everyday sportscar with racetrack capabilities and features such as N Drift Optimizer and N Grin Boost, which allow for peak performance and driving pleasure at the touch of a button
Credits
Advertising Agency:
Innocean Berlin, GermanyEuropean Chief Creative Officer:
Gabriel MattarExecutive Creative Director:
Ricardo WolffCreative Director:
Sebastian PattisCreative Director:
Jose SuaidArt Director:
Changkyu KuCopywriter:
Divya MirlayChief Operating Officer:
Alessia BellineBusiness Director:
Bjorn Wilke, Sebastian SahrigProject Lead:
Michael DunkerAccount Director:
Anna MoskalenkoJunior Digital Account Manager:
Ismail CobanogluHead of Production:
Fabian BarzSenior Producers:
Michael Endres, Hannes Andresen, Markus WetschewaldStrategy Director:
Anna Nowak-Otto, Sophia GornerSenior Strategist:
Serena MerlettiSenior Media Managers:
Maja Lah, Karim MakaremHavas, European Business Lead:
Wolfgang RuchFilm Production Company:
Unit 9Managing Director:
Adam DolmanDate:
April, 2024
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