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Club Brugge: Farmers for Farmers

10.0

Media Type:

Film

Brand

Agency

Country:

United Kingdom

Industry:

Recreation, Leisure, Sports

Sports merchandising is a huge source of revenue for football clubs, from kits to homeware to toys. But Belgium football club Club Bruges have launched a unique new kind of merch - locally grown vegetable boxes - which helps to support their large fan base of struggling local farmers beset by tough operational conditions. Club Bruges fans are playfully teased by rival club fans by being called 'farmers' or 'peasants', due to its location in the midst of agricultural land. So the club resolved to embrace the scorn and support the troubled local farming community by launching ‘Farmers for Farmers’.