Itau: Touchboard Discounts

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Financial Services

In an exciting fusion of sports and e-commerce designed to kick off the holiday shopping season, Itau Bank teamed up with Africa Creative to launch "Touchboard Discounts," a dynamic campaign that transformed traditional soccer field advertising boards into an interactive shopping experience during a crucial Brasileirão match between Botafogo and Palmeiras.

Credits

Advertising Agency:

Africa, Brazil

Date:

December, 2024

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars