Samy Alliance

SAMY Alliance is a global ecosystem of specialized and integrated marketing and communications solutions founded on consumer understanding and state–of-the-art-creativity.

Nov. 20, 2025

Sprinklr and SAMY Strategic Alliance Unleashes Next-Gen Customer Experience Solutions for Global Brands

This enhanced collaboration brings together Sprinklr's Unified-CXM platform with SAMY's social-first marketing expertise

Oct. 10, 2025

SAMY Expands European Leadership with team5pm Acquisition, Boosting Data-Driven Creative Expertise

team5pm adds expertise in data-driven, long-form video and Social SEO

Oct. 03, 2025

"Big Swagger Energy" - The Brand Winners of Oasis' Reunion

Brands were selected over 3 categories: official partners, 90s Britpop staples, and reactive bandwagon jumpers

Sep. 09, 2025

Old Jamaica Leaves Its Mark with Bold "Keep It Ginger" Campaign

This time, unleashing the bold new ‘Keep it Ginger' campaign, created by social-first agency SAMY

Aug. 27, 2025

Half of Marketers Still Can't Prove Influencer Marketing Works

New research from social-first agency SAMY has revealed that half of marketers (50%) are still unable to prove a return on investment from influencer marketing

Aug. 11, 2025

Frylight Appoints SAMY as the First UK Social Agency of Record

The appointment signals a significant commitment to social as a growth driver for the brand

Jun. 27, 2025

SAMY Unifies its Brand to Become a Social-First Powerhouse Delivering End-to-End Social Media Marketing Solutions

SAMY Alliance has rebranded as SAMY, bringing together its network of agencies into a single, unified identity

May. 28, 2025

Dis-Inspirational Quotes: Turning Inspiration Inside out to Spotlight Healthcare Inequality

Missing Billion Initiative and SAMY Alliance Agency Kurio Launch Bold Social-First Campaign to Amplify the Voices of Women with Disabilities

May. 14, 2025

Ginger Ain't Dead - Old Jamaica Returns With Dramatic Relaunch Campaign

Old Jamaica returns with a bold, audience-driven campaign of edgy, unpredictable content through June 2025

Apr. 29, 2025

SAMY Alliance Expands European Footprint with Acquisition of Intermate

This acquisition represents a significant milestone in the company’s ambitious growth strategy

Apr. 22, 2025

SAMY Alliance Appoints First Chief Strategy and Partnerships Officers to Fuel Growth

The newly created roles represent a significant milestone for the agency

Apr. 17, 2025

Old Jamaica Gets a Spicy Glow-Up With Brand New Look and Zero Apologies

After a period of "deep reflection", Old Jamaica decided it was time to ditch the dull and dial up the drama

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness