Samy Alliance
SAMY Alliance is a global ecosystem of specialized and integrated marketing and communications solutions founded on consumer understanding and state–of-the-art-creativity.
Luxury Cashmere Brand Les 100 Ciels Appoints SAMY as Agency of Record
SAMY has been charged with driving footfall to Les 100 Ciels’ owned stores and traffic online; sales are a key campaign KPI
Being Vegan is Good Sh*T! New PETA Video Highlights Poowerful Digestion Pros of Plants
PETA, creative agency Samy Alliance, and production company Flamboyant Paradise have created a stinkin' cute, animated video
Guatemala Goes Global in New Campaign from SAMY Alliance
Guatemalan Institute of Tourism, has launched its new global multi-channel marketing campaign, in partnership with social-first agency, SAMY Alliance
L'Oreal Partners with SamyRoad to Handle their Influencer Marketing Strategy in Italy
This significant appointment follows a full year of outstanding service from SAMY Alliance as L'Oreal's influencer marketing partner in Iberia
Bridgepoint to Become Majority Shareholder of SAMY Alliance
Since Bridgepoint’s initial investment in 2023, SAMY has surpassed annual revenue targets of €100M, with further growth through successful M&A in the US, Europe and LATAM
Top Automotive Brands Struggle to Engage on Social Media, Finds New SAMY Alliance Report
Mercedes-Benz and MINI lead the way, while most brands fail to make the most of community management strategies
SAMY Alliance Acquires Content Lab, Advocacy Marketing Agency Focused on Emerging Platforms
Addition underscores SAMY Alliance’s commitment to redefining the future of social media marketing on a global scale
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness