Samy Alliance
SAMY Alliance is a global ecosystem of specialized and integrated marketing and communications solutions founded on consumer understanding and state–of-the-art-creativity.
Haaland Didn't Win The World Cup, But He Did Win The Hearts of American Football Fans and Beyond
SAMY social media analysis suggests a new challenger to the Messi and Ronaldo throne
Brands Account for Under 1% of World Cup Social Media Conversations
New SAMY data shows "everything but soccer" is driving U.S. online World Cup conversations
New PETA Ads Promote Penile Performance from Plants
The campaign was created in collaboration with creative agency Samy Alliance, and production company Contrario
L'Oreal Romania Partners With SAMY to Boost Local Digital Marketing
Starting in June 2026, SAMY will manage the entire ecosystem for all 21 brands of the L’Oréal Groupe in Romania
Barilla Appoints SAMY as Global Influencer Marketing Partner
The partnership is already active across key markets: Barilla in Italy, Brazil, Germany and Switzerland, and Wasa in Sweden, Denmark and Italy
Radox Appoints SAMY as Social Agency of Record
The appointment signals a strategic shift in how Radox approaches social, with the brand transitioning from broad audience targeting to a more long-term, agile, and creator-led strategy
SAMY Unveils AI-Powered Technology Platform, Maia
Maia lets marketers map, manage, and measure their social ecosystem in one setup by unifying paid social, influencer, and owned media
Unilever's Foods Business Appoints SAMY to Develop a Unified Global Influencer Strategy
SAMY’s tech-driven, intelligence-fuelled insights will sit at the heart of the strategy
2026 is The Year of Reckoning for Influencer Marketing, Data Shows
The findings, taken from the SAMY Marketing Trends 2026 report, reveal that investment is rising in the channel but with a clear caveat from the C-suite
Former Kantar Lead Joins SAMY in Newly Created Global Strategic Role
The newly created role supports SAMY's ambition to help brands build a deeper, social-first understanding of audiences that drive brand love and commercial growth
Monopoly Shelved as TikTok Decides Britain's Christmas Board Games
Social-first agency SAMY analysed TikTok Shop board game sales across December to understand not just what Britain is buying this Christmas
SAMY Strengthens US Leadership with Appointment of Ex-Havas Stalwart, Anabela Bonuccelli, as Managing Director
Based in Miami, she will enhance operations, improve delivery for US clients, and drive SAMY’s regional growth
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness