SAMY Expands European Leadership with team5pm Acquisition, Boosting Data-Driven Creative Expertise

Oct. 10, 2025

SAMY, the fast-growing, social-first marketing agency, has acquired Amsterdam-based team5pm, a data-driven social agency known for creating social-first content. 

team5pm brings advanced capabilities in data-driven, long-format video content rooted in the agency’s deep expertise in YouTube and Social SEO.

This strategic acquisition allows SAMY to extend its market-leading capabilities and reinforce its positioning as a full-service, social-first agency leading the evolution of brand communication. 

team5pm has a client list that includes household names such as Prime Video, Volkswagen and Philips. Its addition to the group also strengthens SAMY’s European footprint; Netherlands, Sweden, and Poland now add to the group’s existing presence in Spain, Portugal, Italy, the UK, Germany and Finland.

Talking about this latest acquisition, Juan Andrés, CEO at SAMY said: 

“Our shared vision of leading the evolution of brand communication in a social-first world -combining  intelligence-fueled creativity, unique deep platforms and formats expertise supported by proprietary technology, creates the foundation for a seamless and successful integration, ensuring we can better serve both current and future clients.” 

 

Jelmer Wind, CEO of team5pm, added: 

“The industry is evolving fast. Social, influencers, and new technologies like AI are transforming how we operate, fuelling client demand for integrated, global solutions. At team5pm, we've always strived to lead. To truly amplify our vision and operate on a grander scale, we are proud to partner with SAMY. Joining a network of over 900 colleagues across 20 offices, brings together our unique strengths with their innovative, global platform. We are excited to work together to shape the future of social-first marketing.”

 

As part of this strategic acquisition, team5pm's partners will also join SAMY shareholders, underscoring a deep commitment to the combined entity's future.

Over the last 12 months, SAMY has made a series of strategic acquisitions, including U.S. based digital advocacy marketing agency, Content Lab; digital agency MDS; social agency, Kurio; and Intermate, Germany’s leading social agency. 

In 2025, SAMY aims to continue delivering double-digit growth while strengthening its presence in key markets such as the US, Europe (including opening an office in Milan earlier in the year), and Mexico, both organically and by acquisition.

Founded in 2012, SAMY is a leader in social-first marketing strategies combining proprietary software and advanced analytics tools, making it the partner of choice for the world's most recognisable brands. Today, the company has 20 offices with over 900+ employees and operates across 15 countries, serving a well-diversified blue-chip client base.