BETC Paris
Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more
+33 1 56 41 35 00
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Ad of the Day | Club Med and BETC Paris Redefine Free Time With "The Art of Free Time" Campaign
When Was The Last Time Your Free Time Was Truly Free?
HUMANKIND II Launches with a New Perspective on the Story of Humanity: Through the Eyes of a Newborn Child
In 95 seconds, the film stages nine births, from the Neolithic era to the near future
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Supersport Launches a Pan-African World Cup Campaign for a New Era. Directed by Jabu Nadia Newman
BETC Paris turns to South African director and multidisciplinary artist Jabu Nadia Newman
Lacoste Unveils its New Global Brand Campaign
With its new brand campaign, Lacoste reaffirms what defines its identity: a style born of tennis, infused with a free-spirited, dynamic French elegance
LA ROCHE Posay Introduces Sun Tickets Offering Sun Protection to Outdoor Workers
La Roche-Posay Italy launches Buoni Sole initiative to improve sun protection for outdoor workers
Citroen & BETC Paris Unveil "Calm Diffuser" to Tackle In-Car Pet Anxiety
For a century, Citroën has been the gold standard of comfort. We’ve mastered the seats, the suspension, and even those weird Seetroën glasses for carsick humans
The City of Paris Hacks the French National Motto to Show that for Women, Equality Comes with Terms and Conditions
For Women's Equality Month, BETC Paris and the City of Paris added an asterisk to "Egalite" in France's motto and displayed it on the Eiffel Tower
Discover Love at First Drive with Citroen
Citroën and its agency BETC Paris unveil a new campaign dedicated to one powerful moment: the test drive
Grandma's Secret: From a Sunday Lunch to a National Affair
FDJ and BETC Paris are reviving France's most addictive investigation with "Grandma's Secret," a mockumentary-style true crime show
Citroen Takes on the Future With its new Campaign "2034 Election"
The film opens with a political news broadcast covering the presidential debate for 2034
Latest News
Oct. 22, 2026
Gerety Awards Celebrates Brazilian Winners at its First-Ever Winners Cocktail in Sao Paulo
The evening recognised five trophies awarded to Brazilian agencies BETC HAVAS and AMPFY
Oct. 22, 2026
AI Movie Awards Reveals 30 Finalists Ahead of London Ceremony
The finalists span categories including Best Short, Best Animation, Best Thriller, Best Sci-Fi, Best Ad, Best Music Video