BETC Paris

Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more

+33 1 56 41 35 00

BETC is one of the top advertising agencies in France, and is part of the Havas Group (5th Global ranking). We Gather Strong People, Produce Great Work & Create Cool Brands. We love to rethink the boundaries across media, culture, communications and business to reinvent relationships between brands and the public. We bring together complementary talents and expertises sharing in one common obsession: creativity.

Our creativity and the effectiveness of our campaigns have often been awarded (we were Gunn Report’s 8th most awarded agency in the world in 2017). We work for brands that are both French and international: Air France, Canal+, Lacoste, Peugeot, Evian, Disneyland, Mondelez International..

Latest News

Oct. 22, 2026

Doctors Without Borders and Mediaplus Turn Fragrance Advertising into a Statement for Humanitarian Medical Aid

In a media landscape where attention is scarce, humanitarian crises are often pushed into the background

Oct. 22, 2026

Global TDC73 Competition Kicks Off With "Bold" Branding by Grafis Nusantara

This year’s show includes a major overhaul and clarification of the categories, and updated ability to choose specific writing systems on entry