BETC Paris

Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more

+33 1 56 41 35 00

Nov. 25, 2025

French Broadcaster Launches Outdoor Campaign where its Media Player Comes to Life in

CANAL+ promotes its ultra-short window on theatrical films

Nov. 20, 2025

Ad of the Day | Morocco Becomes the Kingdom of Football in New Tourism Ad by BETC Paris

Starring football superstars Achraf Hakimi (Paris St-Germain) & Brahim Diaz (Real Madrid)

Nov. 06, 2025

Heetch Ride-Hailing App Goes Absurd with PIGEONS NOT PIGEONS

Heetch and BETC Paris are launching a new campaign that playfully hijacks a symbol every French person knows the pigeon to humorously explore what it feels like

Oct. 21, 2025

Bertille Toledano, CEO of BETC, Appointed President of Havas Creative Network to Lead the Launch of a new Creative Powerhouse in the Region

Over the past years, Bertille has also played a significant role internationally, particularly in the Middle East

Oct. 08, 2025

Olympique Lyonnais Women's Football Club Becomes "OL Lyonnes"

All of that with a new owner (Michele Kang), a new name, a new jersey and a new logo created by creative agency BETC Paris

Oct. 07, 2025

Citroen Turns Dreams Into Reality in Surreal New Campaign for the C5 Aircross

Citroën and its agency BETC Paris unveil a surreal new campaign for the new C5 Aircross, a film that blurs the lines between dreams and reality

Sep. 25, 2025

BETC Paris and Yopro Celebrate Carlos Alcaraz in their New Campaign

YoPRO launches a bold new campaign in Spain using its brand ambassador like never before

Sep. 02, 2025

Cristiano Ronaldo Came to Saudi for Football…But He Stayed for More

Discover the full range of world-class events across Sports and Entertainment that take place in Saudi in the latest Visit Saudi ad campaign starring Cristiano Ronaldo

Sep. 01, 2025

Lady Gaga Stars in Global Sephora Advertising Campaign Highlighting Beauty and Self-Expression

Featuring Haus Labs X Lady Gaga (her cosmetics line) and Born This Way Foundation (her non-profit organization)

Aug. 26, 2025

Lacoste Transforms its Iconic Crocodile into a Goat to Celebrate Novak Djokovic with an Exclusive Capsule Collection

For the US Open, Lacoste and its agency BETC Paris unveil "From a Crocodile to the GOAT"

Jul. 25, 2025

Heetch and BETC Paris Break the Silence on Greater Paris Courts with Playground Reborn

In Paris and the banlieue, 300 basketball courts get their nets back… and their players too

Jul. 08, 2025

Canal+ Launches its new Brand Campaign: R0_B0+

For the first time, CANAL+ provides entertainment to AI - an unprecedented immersive experience French streamer creates bold AI art installation

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Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon