LA ROCHE Posay Introduces Sun Tickets Offering Sun Protection to Outdoor Workers

Apr. 10, 2026

“Buoni Sole”: A New Step Toward Safer Outdoor Workplaces

As part of its commitment to improving public health behaviors, La Roche-Posay is launching the “Buoni Sole” initiative in Italy. Inspired by corporate meal voucher systems across Europe (including Portugal, Spain, France, Germany, or the Czech Republic), this UV ticket initiative aims to improve access to sun protection for outdoor workers, while also raising awareness and reinforcing the belief that sun protection is a fundamental worker right.

Sun exposure is not just a summer concern for millions of outdoor workers, it’s a daily occupational risk.

In Italy, more than 4 million people work outdoors every day (Source 1: Eurostat, Source 2: EU-OSHA), exposed to long hours under intense sun and UV rays. From construction sites to fields, vineyards, fishing boats and docks, these workers spend hours under direct sun, creating a dangerous working environment.

Stefania Guida, Associate Professor of Dermatology at Università Vita-Salute San Raffaele explained:

"Outdoor workers are significantly more exposed to UV rays, which increases their risk of developing skin cancer by around 60% compared to indoor workers."

 

Yet, 52% of outdoor workers do not use any sun protection at all (Source: La medicina del lavoro)

Proper protection isn’t occasional, it’s consistent

While helmets and protective gear are standard in outdoor workers' safety kits, sun protection is still too often overlooked. Not because workers don’t care, but because sunscreen often comes at their own expense, making it a lower priority within already constrained budgets. When used correctly, effective coverage can require up to five tubes of sunscreen per month, representing a significant financial amount for many workers in Italy.

A workplace solution to a public health issue

To address this challenge, La Roche-Posay Italy, together with BETC Paris and Havas, has developed Buoni Sole, an innovative B2B initiative designed to make sun protection more accessible for outdoor workers.

Inspired by Italy’s widely used buoni pasto system, the concept is simple: a UV ticket that acts as a subsidy for sunscreen, helping employees cover its cost, with the expense partially supported by their employer, just as meal vouchers help cover food.

By enabling companies to contribute directly, Buoni Sole transforms sun protection from a personal expense into a shared responsibility and a standard workplace benefit.

Onorina Iannuzzella, General Manager LRP Italia said:

"At La Roche-Posay, we believe that sun protection should be part of every worker’s safety kit."

 

David Martin Angelus, Executive Creative Director at BETC Paris added:

“We took inspiration from something deeply rooted in Italian culture, the meal voucher, and reimagined it for health. If food is supported by companies, why shouldn’t sun protection be?”

 

From a pilot to a movement

To kick start the program, La Roche-Posay Italy is offering the cost of sun protection during the first summer for three pilot companies that have committed to continuing the program in the years ahead.

From Franciacorta to Sicily, in sectors where sun exposure is part of everyday work, the pilots include Irritec, CanevaWorld, and Terre d’Aenor, who are paving the way for broader adoption across Italian industries. La Roche-Posay is committed to closely following implementation on the ground, demonstrating how easily sun protection can be integrated into the daily routines of outdoor workers.

The initiative has been very well received by these first partners, with strong engagement from both employers and employees.

Salvatore Urzì, agronomist at Irritec said:

“Being out there all day, it feels good to be protected."

 

A seamless solution that integrates into existing Human Resources and benefits systems, making sun protection as accessible as any other workplace necessity.

Christian Seminara, Lead Art Director at CanevaWorld Resort said:

“Investing in our workers’ health is investing in the company."

 

A call to Italian companies

With Buoni Sole, La Roche-Posay aims to go beyond awareness and drive real behavioral change at scale.

Eleonora Bianchi, CEO of Terre d’Aenor added:

“In the future, all companies should offer this kind of protection."

 

The brand is now inviting companies across Italy to join the initiative and take part in a collective effort to protect outdoor workers. Following a call to action shared on LinkedIn, more and more companies are expressing interest, helping Buoni Sole grow into a broader movement.