System1
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.
Feb. 01, 2024
Behind the Best Celebrity Super Bowl Ads
System1 analysis shows the key to success is to feature multiple stars doing what they’re known for
Jan. 11, 2024
Brand Characters Beat Celebrities in Super Bowl Advertising
New report from System1 Group also finds brand recognition decreasing for Super Bowl ads
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness