System1
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.
System1: Women's Football Ads Score Huge Summer Success
Seven of the top ten summer sports ads are UEFA Women’s Euro creatives
System1 Reveals Top 10 UK OOH Ads as Outdoor Advertising Hits Record £31B Global Spend
List reveals highest scoring billboard ads following record OOH revenues
System1 in Partnership with TikTok Unlocks the Keys to Short-Form Platform Ad Success for Brands and Creators
The report, The Long and Short (form) of it, builds on Les Binet and Peter Field’s insights from The Long and Short of It
Hovis's Nostalgic "Strength Baked In" ad Scores Exceptional Across the Board
Hovis earns top marks on System1's Test Your Ad, blending nostalgia and familiarity to spark strong emotional response
System1: Birra Morreti Brews Best Beer Advert in Five Years
Exceptional 5.4 Star Rating double the average beer & cider score, and makes ad second best beer creative of all time
System1: WWF Campaign Shines as Model for Charity Advertising
The World Wildlife Fund’s ‘Prescription for Nature’ OOH creative receives exceptional 5-Star Rating
Malibu's Brian Cox Ad Scores High Against Drinks Competition
The average Star Rating for alcohol brands is 2.9, meaning that Malibu’s advert is well ahead of the industry average
Amazon's "Moving Day" First Ever Digital ad to Receive Top System1 Score
The digital platform version of "Moving Day", Amazon’s new advert, has scored a perfect 5.9 Stars on System1's Test Your Ad platform
Sincerity and Storytelling Win The Big Game: Lay's, the NFL & WeatherTech Win Consumers' Hearts
System1's test your ad data reveals the ads consumers liked best
Classic Super Bowl Ads Still Entertain Today's Viewers
System1, The Creative Effectiveness Platform, revealed which iconic Super Bowl ads from the past three decades would still entertain today's viewers
Super Bowl Ad Scoreboard Features Lay's, NFL, Budweiser and More
System1, The Creative Effectiveness Platform, has revealed which of the Big Game commercials released thus far are consumers’ favourites
The NFL's Super Bowl Ad Inspires & Scores High Marks with Consumers
NFL lands first 5-Star Big Game ad in System1’s consumer testing since Disney's 2023 commercial
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness