System1
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.
Toby Carvery's new Frozen Range Wins over UK Consumers, System1 Finds
Restaurant chain's supermarket debut serves up 4.2 Stars and wins over 72% of consumers tested
Guide Dogs' "Unleashed" Scores an Exceptional 5.4 Stars, Ranking in top 1% of Charity Ads
Real experiences and uplifting stories of independence help the charity achieve exceptional effectiveness
Publicis London Launches "World Class": New Research Reveals the Hidden Cost of Playing it Safe in Global Advertising
Publicis London’s world Cclass study reveals what makes multi-market campaigns effective
Birra Moretti's Stanley Tucci Advert Scores 4.3 Stars, Ranking in Category's Top 10%
System1 testing highlights how Tucci's brand fit helps campaign deliver long-term growth potential
Dolmio's Iconic Family Makes an Effective Comeback with 4.9-Star System1 Score
Return of famous puppet family puts new campaign among top 4% of ads in its category, according to System1 testing
System1 Launches Test Your Ad Screen: AI Creative Screening Trained on Millions of Human Emotional Responses
New tool, rooted in human emotion, offers predictive metrics at speed and scale
System1 Testing: Graze will Drive Craze - as Long as Supermarkets Stay Stocked
New Graze Oat Brownies range scores 4.8 Stars, signalling strong commercial potential, but risks of product cannibalisation
System1 Appoints Kimberly Bastoni as Global Chief Commercial Officer
Research technology veteran to lead System1's global commercial organization from New York, uniting sales and marketing worldwide
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness
System1: Volkswagen Makes Automotive Advertising History with Maximum 5.9-Star Score
"50 Years of Pure Passion" is the first car ad to achieve System1’s top rating
System1 Reveals the World's Favourite World Cup Ads, From Scotland to Brazil
In System1 Test Your Ad platform, 34 World Cup ads achieved a Star Rating of 4.0 or higher, a significant improvement from two ads during the 2022 Men’s World Cup
System1: Cornetto Scoops an Exceptional 5.9 Stars as Ice Cream Wars Heat Up
Data shows brands that lean into consistency are standing out in sea of sameness
Latest News
Oct. 22, 2026
Gerety Awards Celebrates Brazilian Winners at its First-Ever Winners Cocktail in Sao Paulo
The evening recognised five trophies awarded to Brazilian agencies BETC HAVAS and AMPFY
Oct. 22, 2026
AI Movie Awards Reveals 30 Finalists Ahead of London Ceremony
The finalists span categories including Best Short, Best Animation, Best Thriller, Best Sci-Fi, Best Ad, Best Music Video