System1

System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.

Latest News

Aug. 12, 2026

PropellerAds Upgrades NIKO AI Agent: A Full Campaign Co-Pilot for Advertisers

Advertisers can now build, edit, target, schedule and optimise campaigns across every ad format through a single conversation, with no dashboard forms required

Aug. 12, 2026

Liquid Death and Goodwipes Launch Limited-Edition Flushable Wipes at Walmart

Negotiated by partnership agency SonderCo, the collaboration goes beyond a licensing deal, with the brands reformulating goodwipes' signature product