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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Aug. 27, 2026
The Chicago Lighthouse Shines a Light on Human Potential for 120th Anniversary
Integrated campaign spans film, donor stories, digital and B2B marketing to expand awareness and support for the 120-year-old nonprofit
Aug. 27, 2026
Leo UK and Premier Inn Bring "You Know What You're Getting" to Pride
Running from 28-31 August, the campaign extends Premier Inn's "You Know What You're Getting" platform through a series of contextual placements