Effie Awards
Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Effie Collegiate US Announces Amazon Collaboration for 2025 Spring Semester Brand Challenge
Marketing Students Nationwide Invited to Create Impactful Integrated Brand Campaigns
IKEA Wins the Grand Effie at the 2024 Effie Awards UK
Six brands awarded Gold – McCain, McDonald's, Ford, IKEA, Specsavers and Tesco Mobile
Effie Worldwide has Announced its 2024 Iridium Jury
Gold and Grand Effie winners from over 55 Effie Awards programs in 2023 were eligible to enter, competing for the Global Grand Effie in their respective categories
Ascential's LIONS Division Acquires Global Benchmark in Marketing Effectiveness to Enhance Offerings for Marketing and Creative Industries
Effie to join Ascential's LIONS Division, championing creative marketing and growth
The World's Most Effective Marketers are Announced: 2023 Global Effie Index Results
Repeat chart toppers AB InBev & McDonald’s demonstrate their continued success
Effie Worldwide Strengthens its Board and Inaugural Future Council with the Appointment of New Members
Effie Worldwide, has announced six new members to their Worldwide Board of Directors
"McDonald's Famous Orders" Named Most Effective Campaign in the World
McDonald’s and Wieden+Kennedy NY Win the Iridium Effie. 12 Global Grand Effies awarded, with four going to Ogilvy
Effie UK Announces 2023 Awards Finalists After Receiving a Record-Breaking Number of Submissions
40 shortlisted entries have been through to the final round of judging
Effie Worldwide Announces 2022 Global Award Winners
Crayola’s "Color Yourself Into The World" wins Iridium for the Most Effective Campaign Globally
Tesco Wins the Grand Effie at the 2022 UK Effie Awards
Eight brands awarded Gold – from Aldi UK, Anusol and ITV to KFC, McDonald’s, Mini Cheddars, Tesco and Very
AB InBev, Omnicom, Special Group Top the Rankings of the 2021 Global Effie Effectiveness Index
Omnicom also claims number one spot in Europe
Effie Names Nike & Wieden+Kennedy's "Dream Crazy" Most Effective Campaign in the World
62 campaigns were selected
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon