5 Major Publishers Adopting Gist's New Ad Format Built for AI Consumer Discovery
Publisher coalition reaching up to a combined 1 billion monthly pageviews turns questions into new ad inventory as AI answers reshape how consumers search
73rd Cannes Lions International Festival of Creativity Announces First Winners
AB InBev, the Cannes Lions Creative Marketer of the Year 2026, is awarded the inaugural Creative Brand Lion Grand Prix
MOX Launches Experiences and Activations Division MOX/WORLDS Led by Jas Rewkiewicz
Since its inception, MOX has helped shape culture worlds for brands like Nike, LEGO, SEGA and Salomon
Autonomy and Flexibility Outrank Workplace Technology in Employee experience poll
The research suggests that while workplace technology remains a critical part of the employee experience
73rd Cannes Lions International Festival of Creativity Opens Monday
For 2026, Cannes Lions introduced new Awards Integrity Standards across all categories, ensuring that as the industry continues to evolve and creativity continues to break new ground
Joybyte Turns Heretic Parfum's Viral Nosferatu Moment Into a Profitable TikTok Shop Engine
The collaboration began in February 2026 after Heretic’s gothic and horror-adjacent fragrance content gained traction on TikTok
Majority of Brits have "Never Forgotten" Father's Day but Dads Beg to Differ
Well intentioned Brits claim to remember Father's Day, but dads tell a different story and many are spending more than their dads think they need to – new research
Cornett Names Garrett Kelly Account Director to Lead Conagra Brands Media Account
Industry veteran joins agency's growing Chicago team as the indie agency expands into CPG following appointment as Conagra's Strategic Media Execution Partner
System1: Hawkstone's Debut TV Ad Scores a Maximum 5.9* With Beer Drinkers
"Kaleb's Leap" achieves 4.8 Stars nationally, placing it among top 3% of beer ads ever tested by System1
BMB Launches Experiential campaign for Korea's Best Loved Noodle Brand
Designed as a celebration of K Culture, the pop up is giving vistors to Taste festival in London’s Regent Park
Stink Studios and Airalo Collaborate with Artists all Over the World in the Latest Campaign
The out-of-home campaign forms part of the global campaign "Connection Means The World", and features 9 local artists'
OLIVER Appoints TikTok's Tom Skinner as Group Executive Creative Director
Appointment strengthens global creative leadership as OLIVER and The Brandtech Group continue to evolve their AI Inside proposition
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness