Ad of the Day | Nemlig.com Breaks Up a Police Chase in New Spot

Aug. 11, 2021

Paying homage to legendary Hollywood heist movies, the new campaign for Denmark's largest online supermarket Nemlig.com leads with a bank robbery and subsequent car chase and gunfight between the robbers and a SWAT team. The action is interrupted by comedy when cops and robbers respectively break out in talks about grocery shopping and dinner planning.

The two films, one from the SWAT Team's perspective and one from the bank robbers', remind us that everyday retail shopping is inescapable, no matter your profession. And that Nemlig.com has round-the-clock delivery and makes your life a little easier, as the tagline says.

The campaign is directed by Johan Stahl, produced by Bacon, and made with Pong as agency.