Magnum Opens the Doors to its House in a Couture-Inspired Campaign by Martin Werner

Apr. 24, 2026

The “House of Magnum" is no ordinary address. It’s the brand’s vision of a world where indulgence is treated as a craft: a universe of artisans, precision and pleasure, designed to bring the brand's iconic chocolate experience to life. Directed by Martin Werner, produced by Proppa, with BaconX on VFX and Color, it is a film built with the same care as the product it celebrates.

The film follows a model arriving at the grand House of Magnum, moving through a building buzzing with the controlled chaos of any great fashion show. The catwalk begins, and Magnum's signature cracking chocolate becomes the fashion statement. Martin Werner’s entertaining take on the comedy of this setup is found in the collision between haute couture precision and the irresistible eagerness to experience the pleasure of Magnum. The film is wrapped in deep golds and rich chocolate tones, a meticulous art direction that immerses viewers in the House of Magnum almost immediately.

The campaign rolls out across social media and high-end live events under the hashtags #HouseofMagnum and #DesignedforPleasure: from Magnum Creations pop-ups, to the most recent Coachella festival, where it took the form of a full luxury retreat with pool access, yoga sessions, cacao ceremonies, and beauty touch-ups.